Celebrating Hispanic Radio U.S.A.:
The Fastest-Growing Latin American Audience!
The sixth Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector.
This conference will inspire stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.
See the exciting lineup being planned for the 2015 Hispanic Radio Conference by clicking on the "Agenda" tab above. And check out some of the highlights from the 2014 Hispanic Radio Conference below.
Radio Ink is delighted to announce that legendary recording artist and humanitarian Juanes will be this year’s recipient of the Medallas de Cortez Distinguished Leadership Award, to be presented at the Hispanic Radio Conference in Dallas next month. This award honors Juanes not only for his long and successful music career, but for his social and humanitarian activism.
Radio Ink EVP Deborah Parenti says, “We are extremely pleased to have the opportunity to recognize Juanes with this award. He is an artist who has not only contributed so much to music, but has used his name and time to benefit his fellow citizens of the world." Read more.
Radio Ink is proud to present the finalists for the 2015 Medallas de Cortez Awards. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946. They honor excellence in eight categories. The winners will be announced at the the Medallas de Cortez ceremony on March 4 at the Hispanic Radio Conference in Dallas. This year's finalists are.... Read more.
The Medallas de Cortez Awards are sponsored by GLR Networks.
Radio Ink is pleased to announce that former U.S. Attorney General Alberto Gonzales will keynote the Radio Ink Hispanic Radio Conference, being held in Dallas on March 4-5. Gonzales holds the distinction of having held the highest post in U.S. government ever held by an individual of Hispanic heritage, having served from 2005-2007 as a Cabinet member under President George W. Bush.
Radio Ink Publisher B. Eric Rhoads says, "This is a major feather in the cap for Hispanic radio when a prominent leader like Gonzales takes time out of his incredibly busy schedule to address the community of Hispanic radio stations. This shows just how important Hispanic radio is on the political scene today. He is also the highest-ranking government official to ever keynote any Radio Ink conference." Read more.
Many local and general sales managers will tell you that sales management is the hardest job in radio today. They have more people to manage, more things to sell, and less support staff than ever before. They have to stay on top of everything and are frequently so busy with “reporting up” that the line of reps outside their door leaves little time for brainstorming. And in Spanish-language radio, if sales managers are not Hispanic, they need to learn the nuances of Hispanic culture — and fast!
To the rescue is a panel of sales experts, armed with inspiration and ideas, and only at the Hispanic Radio Conference, coming up March 4-5 in Dallas. Your sales manager — or you — can take their ideas back to the station and put them to work right away. Read more.