The heart and center of Hispanic radio is heading to Fort Lauderdale as the industry’s most forward-thinking companies, researchers, and programmers attend the Hispanic Radio Conference March 22-23. Record numbers of Hispanic radio broadcast companies will be there, discussing revenue and ratings and how to increase them by sharing sales strategies, market research, programming tips, and crucial projections about the hottest market in media. What you don’t know WILL hurt you, because your competitors will be there, taking notes and learning ways to leverage the fastest-growing demographic into success for their bottom line! Click here to see who'll be there.
Programmers throughout the industry lament the shrinking pool of talent "franchise players" — the personalities who can not only anchor the lineup, but build the station’s brand beyond the airshift. Tighter budgets have almost eliminated radio's "minor leagues," with fewer available on-air positions and more syndicated programming. And all talent must now enter the game as "utility players," with broadcast and production skills and a mastery of how to drive revenue with social media. At the Hispanic Radio Conference, programming experts will address the topic of "Radio’s Talent Pool: How Deep — Or How Shallow — Are the Waters?" and show you how to find and develop tomorrow’s key players for the ratings and revenue win. Read more.
Don’t lose advertising dollars to digital. Take control with practical strategies you can pitch tomorrow. Many stations complain that they’re losing revenue to digital platforms, yet Hispanic broadcasters actually have an edge: Surveys show Hispanic consumers index among the highest in terms of digital use in almost every category. How well do you understand your digital assets and how to combine them in seamless campaign strategies to engage both advertisers and consumers? Let top experts from outside the radio box help you connect the dots across platforms and devices to create practical programs you can pitch tomorrow. Learn what you need to know to make the most of digital at the Smarter Digital Strategies panel, only at the Hispanic Radio Conference.Read more.
Radio Ink is pleased to announce this year’s finalists for the prestigious Medallas de Cortez, the only awards dedicated to honoring the very best in Hispanic radio. The Medallas de Cortez awards are named in honor of Raoul Cortez, founder of the first Spanish-language radio station in the United States, KCOR/San Antonio, in 1946. Raoul Cortez was a visionary for his time and a legend for all times in the annals of Hispanic radio.
Radio Ink Publisher Deborah Parenti said, “The Medallas de Cortez awards represent a celebration of Hispanic radio and those who bring it to life every day. Whether streaming or on air, on the street, or in the hallways of stations across the country, these dedicated professional make Hispanic radio an intimate part of the lives of listeners and clients. We are extremely proud to be able to provide this well earned recognition every year." Read more.
Singer, songwriter, and actor Jencarlos Canela makes his Hispanic Radio Conference debut to discuss radio’s impact on today’s new multi-media performers. Canela, star of the new NBC comedy Telenovela, will be appearing just days after starring as Jesus Christ in Fox’s much talked-about original live musical The Passion.
Canela is known for hit songs including “I Love It," “Amor Quedate” ("Love, Stay With Me") and “Dime” ("Tell Me"). Both his debut album, Buscame, and second, Un Nuevo Dia (A New Day) entered the Latin album charts at No. 1. His music collaborators include Emilio Estefan, producer Rudy Perez, and Pitbull. As an actor, he’s appeared in Telemundo’s telenovela Pecados Ajenos and other Spanish-language TV and movies. Read more.
The 2016 elections will generate record spending on Hispanic radio — that's something everyone agrees on. So, what's YOUR campaign line?
Latino voters have never been more crucial in winning an election. Population growth trends, immigration and citizenship issues, and the presence of Hispanic candidates make it clear that targeting this major voting bloc could be the key to victory. The candidates and their political strategists know this, and that’s why projections are calling for record spending on Hispanic radio. Will YOU be ready? Read more.
Clients and advertising agencies won’t buy if they don’t believe, and for them to believe, they’ve got to know what we know about the radio medium. They need to understand where and how it fits within the media and audio universe. Successful radio salespeople in 2016 must not only master sales skills, but marketing skills as well. Above all, those skills must be worth knowing: They allow a seller to segue from vendor to valued partner.In this presentation at Radio Ink's Hispanic Radio Conference, industry veteran and radio sales expert Bob McCurdy will detail a variety of revenue-generating topics you can take back to your sellers — and to the bank. Read more.
Finally, your client is ready to target the Latino market! How do you help them develop a winning game plan that unlocks the power of Latino consumers? Where do you begin? Working with clients ranging from small businesses with a couple of locations to Fortune 500 companies, Jose Gónzalez, GM and strategic director at Pólvora Advertising, has helped brands including Ace Hardware, Century 21, Disney Baby, and many others to increase Latino cash-register rings. At the Hispanic Radio Conference, March 22-23 in Fort Lauderdale, he’ll offer some basic strategies that you can monetize with your clients who hope to reach that audience. Read more.
If the FCC is to help the broadcast industry survive and flourish, Commissioner Ajit Pai may be the man to make it happen. Hear his thoughts on the state of the FCC at the Hispanic Radio Conference!
Possibly the FCC’s greatest ally to the broadcast industry, Pai has been a leading advocate for the revitalization of the AM band, and called it a “big victory” when in October the long-awaited FCC AM revitalization order was released — including something Pai had particularly pushed for: an FM translator modification window for AMs this year and a translator auction window in 2017. Read more.
Millennials — people born between the early '80s and the early 2000s — are a critical demographic target for all media, and that includes Hispanic radio. These young people are the most influential and trend-setting consumers in America, they have tremendous political clout, and they are multicultural: Millennials account for nearly half of this year's 27 million eligible Hispanic voters. According to Pew Research, "The large footprint of Latino millennial voters reflects the oversized importance of youth in the U.S.-born Latino population."
At Radio Ink's Hispanic Radio Conference, being held March 22-23 in Fort Lauderdale, a special session led by Bakos Media President Renee Bakos will put a laser focus on how to reach and engage multicultural Millennials. As Bakos says, "Expecting to thrive, or even survive, in our business without Millennials is like expecting to have a healthy life without oxygen. Join me at the Radio Ink's Hispanic Radio Conference and learn how to get inside the Millennial oxygen supply for our industry." Read more.