2014 Hispanic Radio Conference Agenda
 
The goal of the Hispanic Radio Conference is to encourage unity, share ideas, and promote vision for Hispanic Radio. This is your conference – and it should reflect your needs and interests!
 
The 2014 Hispanic Radio Conference will encompass all aspects of Hispanic radio operations, with an emphasis on maximizing opportunities in sales, marketing, digital, and programming, as well as how to better harness and manage the assets, stimulate ratings and revenue growth, and strengthen staff morale.
 
Here are a few of the areas that will be covered in sessions:
 
Management
 
***Better management techniques covering a wide range of challenges – from compensation to mentoring to legal/regulatory and managing through crises and controversial talent issues.
 
***Finding the time and proper balance between answering up to corporate and tending to the needs of local staff. Fostering greater cooperation among the sales, programming, and digital departments to maximize all assets, all of the time.
 
Sales & Marketing
 
***Positioning Hispanic radio to clients. How to find the marketing gems that will sell past the objections and false assumptions.
 
***New revenue-generating ideas that can enhance incremental sales at your station.
 
***Hiring new sales reps programmed to achieve -- and boosting motivation among seasoned sellers.
 
Programming
 
***How to better program Hispanic radio in a PPM and multi-platform world.
 
***Managing talent and finding tomorrow’s Hispanic superstars.
 
***Maximizing relationships with record labels and artists. The secret to making Hispanic radio’s strong ties even stronger and more mutually beneficial.
 
Digital
 
***Why Hispanics out-index across the board in digital and social media use -- and how Hispanic radio can take advantage of that.
 
***How social media can impact ratings and revenue -- how to use it, how to let it work for you.
 
 
Other Issues
 
***The impact of immigration and immigration legislation on Hispanic radio -- what it means to the medium and its business.
 
***The evolving acculturation of the U.S. Hispanic population and how that is affecting the trend toward bilingual radio and advertising, and everyday American life.
 
 
The focus of the 2014 Hispanic Radio Conference agenda is to provide a bolder and more aggressive vision for moving the needle on Hispanic radio.  Your input and ideas are welcome and important. Please contact Deborah Parenti at parenti@aol.com with your suggestions and submissions.