Adam Jacobson is the founder of Adam R. Jacobson Editorial Services, and he'll be moderating a panel entitled "The Impact on Media of America's Hispanic Population Growth." This session will discuss some of the latest findings released in the U.S. Census Bureau's American Community Survey and how advertisers, media buyers, and marketing and branding professionals are digesting the details.Learn from agency and client-side professionals why Hispanic radio remains vital to reaching all Latinos, why it retains high ROI, and how media buyers should understand how Hispanic radio is consumed. Discussions on America's hottest emerging Hispanic markets will also make this a must-attend session..
The panelists will be:
David Burgos, VP, Millward Brown & Co-Chair, Advertising Research Foundation People Forum
David Gleason, Hispanic Radio Consultant
Arthur Rockwell, VP/Sales, Geoscape
Isabella Sanchez, VP/Media Integration, Zubi Advertising Services
E-Mail
Print
"Why Hispanic Radio Is Crucial To Radio's Future"
