Angelica Balderas (Angie) is the senior vice president for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales. Before that she was NSM, working with national advertisers and their agencies. Balderas has also been president/principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, as well as event marketing.