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Media Partner

Speakers & Panelists

Harold Austin is a partner at Global Media, overseeing all aspects of Global Media’s portfolio of Hispanic-based clients, with special emphasis on music testing, callout, and focus groups. Austin is an award-winning radio programmer and consultant with more than 25 years of experience in multiple formats, including Spanish, Top 40, Hip-Hop & R&B, Oldies, Hot AC, AC, and News/Talk. Earlier in his career he served as OM for the top-rated HBC/ Los Angeles cluster and launched the first Jammin’ Oldies-formatted station in the country on KCMG (Mega 100)/Los Angeles, doubling its ratings in one book. From 1996-1997, he programmed leading Urban station KBBT/Los Angeles.

Renee Bakos, president and founder of Bakos Media, is an award-winning producer and content manager who worked her way up through the ranks of broadcasting, helped launch two high-profile syndicated political radio shows, The Mike Huckabee Show and The Fred Thompson Show, and various media projects for the Internet. Bakos has 15 years of demonstrated success with multi-platform media for broadcast, social media, and the Internet. As Mike Huckabee’s executive producer, she helped launch his show to 200-plus affiliates within its first month. As the assistant program director at KGO and KSFO in San Francisco, she managed 18 shows in the Bay Area. On the digital side, she has successfully produced over 50 projects, from creative design to launch, across multiple platforms including Internet, podcasts, and social networks. She was instrumental in developing the Chrysler Jeep site with a virtual reality fly-through of vehicles.

Gabriel Barnes, owner and managing director of RevKick, brings expertise in the field of media mobile applications, mobile streaming, digital advertising, and mobile growth. RevKick is a leading provider of digital marketing services aimed at assisting radio stations in better capturing local digital advertising dollars. Through the use of industry leading ad-targeting capabilities and reporting tools, radio groups and SMBs are able to effectively reach the best target markets. Before RevKick, Barnes helped grow Kickanotch Mobile, a developer of smartphone applications for the broadcast industry, to over 100 media clients nationwide. Kickanotch was later acquired by Mersoft Corp, founded by Barnes.

Angelica Balderas (Angie) is the senior vice president for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales, and before that she was national sales manager, working with national advertisers and their agencies. Balderas has also been president and principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, and event marketing.

Liz Blacker
is EVP of multicultural strategy and sales at iHeartMedia, which reaches 90 percent of the Hispanic population in the U.S. Blacker works across the company to build new opportunities for iHeartMedia and its clients to engage and connect with multicultural consumers through broadcast, digital, and live events. Before joining iHeartMedia, Blacker was chief revenue officer at Terra, where she built the Hispanic and Pan-regional sales teams and oversaw revenue across multiple platforms with clients in the U.S. and Latin America. She also held other various roles including senior vice president of digital sales for ImpreMedia, where she built the national cross-platform sales team, as well as executive director of sales for U.S. Hispanic and Latin America for Yahoo. Blacker is the co-founder and co-chair of Advertising Women in New York’s first “Multicultural Task Force” and is a founding board member for both The Internet Advertising Bureau’s Multicultural Committee and ad:tech U.S. Hispanic/Latin America.

Singer, songwriter, and actor Jencarlos Canela stars in the new NBC comedy Telenovela and will play Jesus Christ in Fox's upcoming original live musical The Passion. Canela is known for hit songs including “I Love It," “Amor Quedate” ("Love, Stay With Me") and “Dime” ("Tell Me"). Both his debut album, Buscame, and second, Un Nuevo Dia (A New Day) entered the Latin album charts at No. 1. As an actor, he’s appeared in Telemundo’s telenovela Pecados Ajenos and other Spanish-language TV and movies. Born to Cuban parents and raised in Miami, Canela has been named one of People En Español’s "50 Most Beautiful People," and his awards include Univision’s Breakout Artist of the Year, and the Cassandra Award for New Artist of the Year. In 2015 he became the first Latino in history to push the button to drop the Times Square Ball in New York City on New Year's, and he’s the only Hispanic-American figure to represent the IRC (International Rescue Committee).

Jammin’ Johnny Caride is program supervisor for Spanish Broadcasting System Miami and PD of WXDJ-FM/Miami. He was born in Miami to Cuban parents, and he began his radio career in 1986 as a music mixer and radio host. After many successful years on the air, Caride was offered an opportunity to join SBS as a promotions director, expanding his career in radio and becoming an expert in his new role of marketing SBS’s group of stations. But his love for the microphone and the one-on-one connection with the audience brought him back to the airwaves as on-air talent for WXDJ-FM. His high-energy style and commitment to the listeners is his secret for success!

Lauren Cortiñas is a managing director at Pinta, overseeing a number of the agency’s longest-standing accounts including T-Mobile, Nat Geo Mundo, and UFC. Her role includes facilitating and coordinating the overall strategy and marketing efforts for these clients in their respective U.S. Hispanic markets in collaboration with the broader Pinta team. Previously, Cortiñas worked in a variety of fields with a focus on nonprofit program management, public relations, and education. She has served in multiple capacities at municipal agencies as well, including the roles of program manager and communications coordinator, working to improve the quality of life for those in the Miami community and cultivating relationships with many social service agencies.

Lee Davis is the executive vice president of sales of Univision Radio, the leading Spanish-language radio group in the U.S., with 67 radio stations in 16 of the top U.S. Hispanic markets and Puerto Rico. Davis oversees sales for all of Univision’s stations in the U.S. and Puerto Rico. Before joining Univision Davis spent most of his career at CBS Radio, initially at WFAN and most recently at the legendary 1010 WINS. While GSM at WINS, he led its sales organization to be among the top-ranked revenue producers in America. Before returning to CBS Radio, Davis worked for Cox Radio from 2006 to 2009 as vice president and general manager of its Southern Connecticut cluster of stations, where in his first year he led them to their highest cash-flow year ever. Earlier in his career, Davis was a key member of the team that built WFAN into a sports radio powerhouse.

Janina Delloca-Pawlowski is the brand manager, multicultural marketing at Dunkin’ Brands, where she is responsible for strategic leadership and cross-functional partnership to integrate multicultural insights from planning through execution, throughout the various communications channels (advertising, promotions and sponsorships, digital, media, product development, brand strategy). Her career began in advertising at Ogilvy & Mather, New York, and she went on to large Boston Advertising agencies such as Arnold Worldwide and Hill Holliday. Delloca-Pawlowski serves on the Association of National Advertisers Multicultural & Diversity Committee and was a judge for the 2015 ANA Multicultural Excellence Awards, and she is also a member of the Boston Chapter of ALPFA (Association of Latino Professionals in Finance and Accounting). Delloca-Pawlowski is originally from Buenos Aires, Argentina and received her bachelor of arts from Villanova University. She is completing her Masters of Science in Integrated Marketing Communication at Northwestern University.

Nio Fernandez has been program director of WYUU since 2010 and has worked as an on-air talent in the Hispanic radio industry for nearly two decades. His work includes sports broadcasting as the Spanish-language play-by-play announcer for the Tampa Bay Buccaneers for four seasons, culminating in the team’s Super Bowl-winning year in 2002. Fernandez considers it a privilege to have worked with some of the most important broadcasting companies in the world, including Spanish Broadcasting System, Clear Channel Communications (now iHeartMedia), CBS Radio, and, currently, Beasley Media Group. His career has also allowed him to work in some of the country’s most important Latin markets including Los Angeles and Miami.

Philip Gabbard, founder of inMEDIAto Media Consultants  and, is a global marketing expert with more than two decades of experience in general-market and Spanish-language mass media and advertising. Gabbard began working in radio advertising as a sales representative for a country station in El Paso. He moved into management positions in Portland, Oregon; Evansville, Indiana; Toledo, Ohio; Richmond, Virginia; El Paso; and Los Angeles, California. In 2009, he managed more than $7 million annually in direct response advertising revenue for one of the largest Spanish-language broadcast companies in the United States. He is the co-founder of two successful, industry-changing entities: InMEDIAto Media, an L.A.-based direct response and Spanish-language advertising agency that works with top-name companies such as Rosetta Stone, the Laser Eye Center, and Community Tax, and, the first shared and social Spanish-language video platform made for Latinos.

Gus Garcia is a marketing executive at Alpha Media West Palm Beach, a young member of a highly versatile sales team led by a group of industry-seasoned managers and Market Manager Elizabeth Hamma. In less than two years, he has created and developed integrated marketing campaigns for the United States Marine Corps, Chobani, KIND Snacks, American Financing, AIG, and countless local businesses. Garcia is a native Floridian and graduate of Florida Atlantic University, where he earned a BA in Communications and Business Administration. A 27-year-old Millennial, he is also of Cuban descent, having lived in Miami for most of his life before moving to Puerto Rico, then back to South Florida. His awareness of cultural trends in the market, combined with the ability to create effective marketing solutions, has allowed him to quickly grow in a productive work environment.

Mary Ann Gomez is president and CEO of the Congressional Hispanic Leadership Institute. Before joining CHLI, she was the executive director of the National Association of Hispanic Publications. She is a former corporate marketing manager with Coors Brewing Co. and McDonald’s Corp. She managed multi-million-dollar advertising and marketing campaigns and collaborated with advertising and public relations firms as well as multi-lingual broadcast, print, and outdoor media to executive local, regional, and national promotions. Gomez represented the Pharmaceutical Research and Manufacturers of America as a national alliance development consultant and managed business development and multi-cultural projects for small and mid-size public relations agencies and also national agencies such as Fleishman-Hillard. She has taught business, marketing, and public speaking at the University of Phoenix and Heald College. She has also conducted workshops for small-business owners on marketing, public speaking tips for women, networking, and Hispanic marketing.

José González is GM and strategic director for Pólvora Advertising. He has over 20 years of marketing experience helping businesses successfully capitalize emerging and growth brands in the U.S. He brings a unique understanding of category dynamics and how to leverage digital and traditional strategies to maximize the consumer’s path to purchase. His agency experience, such as Publicis, is a catalyst for his global view on brands and the ability to transcend them locally. A retail expert adept at delivering programs to build acquisitions and transactions, González leads Pólvora’s business development and strategic planning for clients such as Century 21 and Disney Baby.

Pedro Javier González is vice president of content for the East Coast Region at Univision Communications Inc. In this role, he is responsible for branding and content strategies across radio and all digital platforms for the New York, Miami, and Puerto Rico markets. He has a proven track record in different formats to successfully reach the U.S. Hispanic audience, including AC, CHR, Regional Mexican, and News/Talk. He also works closely with the sales, marketing, and research departments to protect and strengthen the brands he oversees. González joined Univision in 2005 as regional research and strategies manager for the Miami and Puerto Rico markets. In 2007, he successfully launched two Univision radio stations in Texas: KGSX-FM/San Antonio and KHTZ-FM/Austin. In 2008, he was promoted to VP of programming for the East Coast Region., and In October of 2009, he led the startup of WXNY-FM in New York, which skyrocketed to number 1 in one month. In December 2013 he was appointed by Univision to oversee the Regional Mexican format.

Marc Greenspan is one of the founding partners of Research Director, Inc. Since 1991, the company has provided a service that helps hundreds of radio stations across the country have a better understanding of their audience and helps them monetize their inventory. Greenspan oversees the internal operations of the company, as well as the development of all software systems related to the production of its products and services. Before helping found Research Director, he worked as an Arbitron radio product manager, just as the company was introducing its first PC applications, such as Arbitrends. The team at Research Director, Inc. is currently on the bleeding edge in the area of using quantitative and qualitative data to help radio stations position the value of their audience to advertisers.

Richard Harker, senior partner at Harker/Bos Group, began his radio career in 1970, working part-time for an “underground” FM station while attending the University of Oregon. He spent the next 13 years working at radio stations owned by some well-remembered groups like RKO General, Metromedia, Atlantic Ventures, and King Broadcasting, gradually working his way through the ranks and ultimately serving as general manager. Harker made the transition to radio market research and consulting in 1983, first serving as vice president for Coleman Research, then forming his own company in 1990. Harker Research now provides a wide range of research services to media outlets throughout North America, South America, Europe, and the United Kingdom.

Anne Kensington-Lott is vice president, SE Region & Hispanic platform for Gen Media Partners. Her responsibilities include growing the entire Gen Media Partners platform, with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company’s radio, digital, audio, television, and out of home assets. Kensington-Lott’s experience includes over 25 years as an advertising sales executive and sales manager within both the Hispanic and general-market radio and media sectors. The bi-lingual executive joined Gen Media Partners from Comcast Spotlight, where she had been sales manager, local TV, and interactive media since 2007.

Kelsey Klevenberg, director of market development for Zipwhip, was raised in Missoula, MT, and now resides in Seattle, Washington. In between he earned B.A. and M.S. degrees, and spent four years as a wilderness guide in and around Glacier National Park in Montana. He has been with Zipwhip since 2012, and oversees hiring, training, and day-to-day sales for several verticals, including radio. After work he can be found at South Seattle CrossFit, or stomping around the many trails near Seattle.

Victor Kong is president of Cisneros Interactive, a division of Cisneros in charge of developing digital businesses for the U.S. Hispanic and Latin American audiences. Cisneros Interactive’s business strategy is focused on digital advertising, both online and mobile. Kong also serves as chief digital officer. Kong began his professional career in 1991 and has held posts as global director of e-commerce for Terra Networks and vice president, growth strategy and vice president, new media sales and business development of MTV Networks Latin America. He last became VP/managing director of MySpace Latin America and then joined Time Warner as VP/GM of CNN Radio. He also has experience in management consulting, having worked for McKinsey & Company and Booz Allen.

Jeffery Liberman became chief operating officer of Entravision Communications in July 2012. He has been involved in the management and operation of Spanish-language media properties since 1974. Liberman previously served as the president of Entravision’s radio division from January 2001 until July 2012. In that post he was responsible for operating the company’s 17 radio stations in California, Colorado, New Mexico, and Washington, DC.

Legia Marañon-Garcia is president of award-winning advertising agency Richard Marañon & Associates, founded by her father 31 years ago. She has been at the agency for 21 years and has worked in all areas: creative/brand development, media planning and negotiating, promotions and events, media and public relations, and digital planning. The agency has implemented successful media and PR campaigns for over 120 political campaigns, placing it as one of the leading Hispanic agencies for Republican candidates, non-partisan judicial candidates, and issues. The agency, with Marañon-Garcia as president, spearheaded the Republican Party of Florida’s campaign in support of George W. Bush for both of his presidential campaigns. The agency is a full-service Hispanic ad agency with a roster of past and present clients ranging from local to national brands that include Revlon, SBS, FIU, the Miami Herald Media Companies, and Actualidad Radio.

Dan Mason was president and CEO of CBS Radio from 2007-2015, overseeing 117 stations across 26 markets and the day-to-day operations of the division, and he remains an adviser to CBS Radio today after retiring in late 2015. He’d earlier served as president of CBS Radio from 1995-2002, integrating the original CBS, Group W, Infinity, and American Radio Systems stations into a smoothly running and profitable group. His aggressive growth strategy at CBS Radio included the launch of new formats at dozens of stations, the acquisition of FMs in New York, DC, Philadelphia, and Miami, and the creation of CBS Sports Radio. Under Mason’s leadership, CBS Radio also expanded its digital presence, building audio streaming platforms and, creating mobile applications that allow listeners to interact with stations on the go, and expanding the use of online video to complement over-the-air programming. He will soon be joining the team at CBS Sports Network as a play-by-play announcer for the upcoming basketball season.

Bob McCurdy started his professional career selling radio locally in Richmond before moving on to sales and management in Indianapolis. He joined Katz, where he held sales and management positions in Chicago, Minneapolis, and New York, and became President of Katz Radio in 1990. He then built out Sentry Radio as president under the Katz Radio Group umbrella before becoming regional president for Clear Channel Radio Sales upon Clear Channel’s purchase of the Katz Media Group. In 2009, McCurdy became the president of Katz Marketing Solutions, then the new-business arm of the Katz Radio Group. Over the past three decades McCurdy has trained hundreds of sales people in addition to being one of the key voices for the radio industry with both advertisers and agencies. 

Jorge Mercado is consumer connections director for ALMA. He has an impressive 18-year track record in Hispanic media and marketing that includes work for national brands such as General Motors, GMC, Farmers Insurance, Sprint-Nextel, and the U.S. Navy. Lured from Prisa Digital, where he served as associate VP of marketing and communications, Mercado is a specialist in launching and re-launching brands with a combination of traditional media and new platforms. Mercado previously acted as director of marketing at Terra Networks USA, where he re-launched the brand for the U.S. market and developed brand strategy, digital and traditional marketing initiatives, as well as working with global communications and marketing teams across Brazil, Mexico, Argentina, and Colombia. His portfolio also includes a stint as digital marketing manager and media supervisor at accentmarketing, a full service Hispanic agency.

Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors.

Monica Narvaez is a Hispanic broadcaster account specialist at Nielsen Audio, specializing in providing Hispanic media insights and training for Spanish-language radio broadcasters. In addition, she is the lead at Nielsen for the promotion of Spanish-language radio and its unique value for advertisers in reaching Hispanic consumers. Narvaez has been at Nielsen Audio since 2003, starting in the customer service team at Arbitron. Today she is dedicated to working with programmers, air talent, market managers, corporate management, and sales executives. Narvaez also works with agency clients, providing the most insightful and comprehensive understanding of what Hispanic consumers buy, watch, and listen to using Nielsen’s research.

Ajit Pai was nominated to the Federal Communications Commission by President Barack Obama and on May 7, 2012 was confirmed unanimously by the United States Senate. He believes it is vital for the FCC to adopt policies that will give private firms the strongest incentive to raise and invest capital; to develop new products and services; and to compete in established and new markets. Specifically, Pai is working to remove uncertainty that can deter businesses and investors from taking risks, to revisit outdated regulations, and to set clear, modernized rules for the road.  Between 2007 and 2011, Pai held several positions in the FCC’s Office of General Counsel, serving most prominently as Deputy General Counsel. With respect to the private sector, Pai worked in the Washington, DC office of Jenner & Block LLP, where he was a partner in the Communications Practice until being sworn in as a commissioner. Years earlier, he served as Associate General Counsel at Verizon Communications Inc.

José Dante Parra is a Democratic strategist. Before his current role as CEO of ProsperoLatino, Parra was a senior advisor to Senate Majority Leader Harry Reid. Parra led Sen. Reid’s Hispanic media efforts during his 2010 reelection in Nevada, when the Latino vote was the largest deciding factor in that swing state. Parra also served as a Latino communications advisor for President Obama’s 2012 reelection and led the Democratic National Convention’s Hispanic media team. He moved to Washington, DC in 2007 to work for Rep. Mike Honda (D-CA). Parra's career started at the Miami Herald and the South Florida Sun-Sentinel, where he covered stories such as the Elian Gonzalez saga and the 2000 Presidential election recount in Florida. In 2003 Parra transitioned to PR and worked at Florida International University in Miami, where he helped shape the media strategy for the university’s acquisition of a medical school.

Christopher Reardanz is the A&R director of We R 1 Music Group in Miami, working alongside former Sony Latin CEO Oscar Llord. We R 1 Music Group is a business consulting, production, and management company serving creative artists and a diverse clientele of entertainment and media companies on an international scale. Before joining We R 1 Music Group, Reardanz interned for two years alongside Joe Granda and his company Granda Entertainment, which for over 40 years has successfully merged the Latino and Anglo markets within the entertainment industry, providing both markets with some of the biggest names in the world of crossover artists, including Shakira, Ricky Martin, Enrique Iglesias, Gloria Estefan, Gloria Trevi, Nelly Furtado, and Christina Aguilera. With a vast appreciation and love for Latin music, one of Reardanz’s goals in the industry is to successfully integrate the Latin music market with the mainstream music market in the U.S.

Albert Rodriguez is chief operating officer of Spanish Broadcasting System. He is responsible for the day-to-day operations of the company and oversees the revenue and profit performance of the company’s consolidated operations, including radio, television, interactive, and entertainment divisions. Previously, Rodriguez was the chief revenue officer of the television segment and general manager of the Miami television market from October 12, 2010 to January 6, 2011, general manager of the Miami television market from January 21, 2010 through October 11, 2010, and general sales manager for the Miami radio market from November 1999 through January 2010. Prior to joining the company’s television segment, from November 1999 through January 2010, Rodriguez was the general sales manager for the company’s radio properties in Miami, including WXDJ-FM (El Zol 95). In 2005, Rodriguez set a record with El Zol 95.7 as the highest-billing station in Florida’s history.

Chase Rupe serves as director of special projects for NextRadio and is a vice president of programming and operations for Emmis Communications. His role at NextRadio involves various strategy, content, and partnership initiatives. He also oversees all audio streaming initiatives company-wide, contributes to the corporate programming team, and conducts and implements strategic work for Emmis’ various divisions and respective initiatives. Rupe began his career in radio on-air with Connoisseur Communications at WHOT-FM in Youngstown, OH and went on to program various stations and formats at the local and group-level for iHeartMedia (then Clear Channel) in Youngstown, OH; Raleigh, NC; and Tulsa, OK before joining Emmis in 2006.

Twenty-year broadcasting vet Jesus Salas serves as multi-platform coordinator as well as EVP/programming for Spanish Broadcasting System. He began his career as an air personality and got his first programming job at age 19. In 1997, he was named PD for WSKQ-FM & WPAT-FM/New York. Salas has also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.

Norberto Sanchez is the chairman and CEO of the Norsan Group, which runs Norsan Multimedia, a Spanish-language communications company that includes 12 radio stations in the Southeast, four of them covering the Charlotte market. He started his company in Atlanta and has gradually been moving more and more operations to Charlotte. Apart from the communications industry, the Norsan Group has a large role in the food industry, including a restaurant and catering division with various concepts. Sanchez holds a graduate degree from Harvard Business School OPM and is a Trustee of the National Hispanic University.

Carolina Santamarina is GM and VP of sales for Spanish Broadcasting System/Miami. Shortly after graduating from college, Santamarina joined the Menda Group in South Florida as an account executive overseeing the agency’s entire client roster. In 2005, she joined SBS as an AE for WRMA-FM in Miami; it was during her time at WRMA that Santamarina developed an innovative vision and passion for integrated sales, creating and executing a quarterly concert series that positively impacted both revenue and ratings. At the beginning of 2011, she was promoted and transferred to New York to oversee sales for SBS’s WPAT and WSKQ. In 2014, Santamarina was transferred back home to SBS Miami in her current role. Since returning, she has been instrumental in creating and producing the very successful Miami Bash, as well as Grand Slam Party Latino, which made history as the first concert ever at Marlins Park in the heart of Miami’s Little Havana.

José A. Santos is president and founder of Santos Latin Media Corp. He started his career in 1988 as a DJ, and his first PD opportunity came in 1994 at KSUV-FM (Qué Suave 102.9) in Bakersfield. After programming in Dallas-Fort Worth, Houston, Los Angeles, and Fresno, Santos moved on to Hispanic Broadcasting Corp.’s WOJO-FM (La Qué Buena 105.1) and WIND-AM (La Tremenda 560) in Chicago. In 2001, HBC asked him to oversee the operations and programming of its Las Vegas properties, and in 2003, Santos moved to Los Angeles to oversee the programming of KSCA-FM (La Nueva 101.9), and later KLVE-FM (K-Love). Under Santos' leadership, KLVE-FM (K-Love 107.5) Los Angeles became the most listened-to radio station in Los Angeles and Orange County, and the most listened-to Spanish-language station in the United States in 2005. In March 2007, Santos launched independent consultancy Santos Latin Media. His first client was KRYP-FM, which became the first Spanish-language FM and later the most listened-to station in Portland, OR. Lotus Communications in Fresno, Entravision Communications, and Border Media would follow. Santos Latin Media ventured into its first branded programming product with the launching of JUAN on December 25, 2008 in Austin.

Sylvia Serna-Refojo has been a media supervisor at Tapestry for the last 10 years, specializing in purchasing spot radio and TV as well as network radio activity. She was a human resources director at an aviation repair station in Miami, but changed career paths and began as a media assistant at the Bravo Group in 2001. After five years she took a planning position at Tapestry, where she worked on accounts such as Sprint, Boost Mobile, Americatel, ESPN Deportes, Levis, and Bank of America, and later decided to try investment for the U.S. Hispanic market. Her Hispanic background provides her with intel for the Hispanic consumer and what makes this consumer engage with different brands.

Victor Soares is a bilingual copywriter and editor at the advertising agency Sensis. He has created national advertising, including TV commercials, radio, print, OOH, and digital ads, for the U.S. Food and Drug Administration, Centers for Disease Control and Prevention, the U.S. Citizenship and Immigration Services, the U.S. Coast Guard Academy, and the U.S. Department of Agriculture, among others. Soares previously worked as a summer multiplatform editor at the Washington Post, a contributing writer at the Post-Standard, and a news producer assistant at ABC News Channel 9.

Danny Tankersley is director of sales for radio at WideOrbit. He joined the company in 2007 and is responsible for driving revenue for the company’s radio solutions division. Tankersley brings more than 20 years of experience in broadcast radio software. Prior to WideOrbit, he was Group Sales Manager at Wicks Broadcast Solutions/Marketron leading sales for major groups. Tankersley began his career in media software at Datacount, right out of college. Throughout his career, he has managed accounts of some of the largest broadcasters in the country.

Rich Tunkel is vice president and sales director for Nielsen Audio, where he specializes in multicultural media research and is responsible for Nielsen’s corporate relationship with the largest Spanish broadcasters in the country. Tunkel also manages Nielsen’s radio station sales and service professionals in the Northeastern United States. In his career, Tunkel has also served at Arbitron as the key liaison with television and cable networks during the first U.S.-based test of the Portable People Meter). He also oversaw sales for Arbitron’s online radio ratings service and was previously vice president of radio sales at Scarborough Research.

Jose Valle is president of political and advocacy group sales for Univision Communications Inc., the leading media company serving Hispanic America. In this role, Valle oversees UCI’s political advertising sales to advocacy groups, trade associations, and campaigns. Valle, a veteran media executive, most recently served as president of Univision Radio, overseeing the expanding portfolio and operations for the UCI division. He previously served as vice president and general manager of Univision Radio Los Angeles. Prior to UCI, he served as president and general manager of Telemundo’s flagship station, KVEA, as well as overseeing operations for Spanish-language independent KWHY in Los Angeles. Before that, he served as VP/GM of KXTX/Dallas and of stations in Las Vegas and Dallas.

Claire Zaldivar is associate media director at Zubi Advertising, currently overseeing integrated media for Dunkin’ Donuts and Lincoln Motor Company. During her tenure at Zubi, she has also overseen American Airlines, Olive Garden, Walgreens, and SCJ. She has more than 25 years of Hispanic media experience in categories from QSR to automotive. Leveraging each investment and her long-standing relationships with key media, Zaldivar has contributed to media plans that include innovative added-value and promotional benefits, with a focus on cause marketing (a personal passion). Before joining Zubi, Zaldivar worked at Duane & Associates, where she worked on accounts including AeroMexico Airlines, Metro Bank, Tony Roma’s, and Pepsi.

Joe Zubi is COO of Zubi Advertising. He joined Zubi after eight years with Beber Silverstein and Partners, where he started as an entry-level media buyer and became the youngest account supervisor at Beber in less than five years. As COO, Joe Zubi oversees Zubi’s business development, strategic planning and client relations. He leverages the expertise of Zubi’s Creative, Media, and Account Service groups, and challenges them to continually deliver superior creative and successful marketing solutions. His vision and dynamic energy bring the agency together, getting everyone involved in every aspect of the clients’ business — thus creating an integrated team approach that continually exceeds clients’ expectations.


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