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Speakers & Panelists

Angelica Balderas (Angie) is the senior vice president for Entravision Communications.  She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales. Before that she was NSM, working with national advertisers and their agencies. Balderas has also been president/principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, as well as event marketing.

Andrew (Drew) Marcus is founder and managing partner of Sugarloaf Rock Capital, which manages SLRC Media Opportunities Fund. Marcus departed Deutsche Bank after 16 years in 2008 as vice chairman of global banking, focusing on media and telecommunications. He was previously managing director, global head of media research at deutsche bank and senior media analyst. Marcus has been involved in nearly 200 banking transactions in the broadcasting, outdoor, and entertainment sectors, valued at over $100 billion. His deals include lead advisory and financing roles in the $24.5 billion acquisition of Clear Channel, the $13.7 billion acquisition of Univision, and the $1.2 billion acquisition of Susquehanna by Cumulus Media Partners.

Oscar Padilla is vice president of strategy for Luminar, leading strategic services for Luminar's analytic and technology solutions. He is accountable for formulating new product and service offerings, as well as helping clients achieve higher efficiency from both analytic and technology solutions across online and offline media. With nearly 20 years of digital media under his belt, Padilla has worked with Vertis Communications (now QuadGraphics), Hitachi Consulting, Blackboard Inc., RepEquity, and Bridgeline Digital. He has provided expert perspective for industry trade publications and has been published in Mobile Marketer, DMA News, 1to1 Magazine, Value Retail News, Chief Marketer, iMedia Connection, and SiliconANGLE TV's theCube.

Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas has also held a post as senior PD with XM Satellite Radio. While at XM he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.


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