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Speakers & Panelists



Dr. Alan B. Albarran is professor and chair of the Department of Media Arts at the University of North Texas in Denton, Texas. Albarran previously served as director of the Center for Spanish Language Media at UNT from 2006-2012. He holds BA and MA degrees from Marshall University and a Ph.D. from Ohio State University and has authored/edited 14 books and numerous articles on the management and economics of the media industries and Spanish-language media. Albarran has lectured and presented workshops in 18 different countries. He also serves as an industry consultant and is a member of the Gerson Lehrman Council of Advisors.

Rafael Ayuso has been manager of communications at AARP Texas since 2006. In this position, he is responsible for coordinating an implementing internal and external communications for the Texas state office on behalf of the organization's 2.2 million members in Texas, including social media and Spanish-language communications. Prior to his current position, Ayuso worked for 12 years as media director for the Southwest Regional Office of Consumers Union, publisher of Consumer Reports. He has served in key communications positions with the Texas Department of Insurance and the City of Austin. A native of Cuba who spent his formative years in Puerto Rico, Ayusa is academically and professionally trained as an English-to-Spanish translator.
 
Angelica Balderas (Angie) is the senior vice president for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, which includes top-rated KXSE/(Jose 104.3) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was the director of sales for Adelante Media Group, overseeing all local, national, network, and digital sales, and before that she was national sales manager, working with national advertisers and their agencies. Balderas has also been president and principal of Aztec Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, and event marketing.

Liz Blacker is EVP of U.S. Hispanic strategy and sales at iHeartMedia, working across the company to build new opportunities for iHeartMedia and its clients to engage and connect with Hispanic consumers through broadcast, digital, and live events. Before joining iHeartMedia, Blacker was chief revenue officer at Terra, where she built the Hispanic and Pan-regional sales teams and oversaw revenue across multiple platforms with clients in the U.S. and Latin America. She has also served as SVP of digital sales for ImpreMedia, where she built the national cross-platform sales team, and as executive director of sales for U.S. Hispanic and Latin America for Yahoo. Blacker is the co-founder and co-chair of Advertising Women in New York's first Multicultural Task Force and is a founding board member for both the Internet Advertising Bureau's Multicultural Committee and ad:tech U.S. Hispanic/Latin America.

Eduardo Caballero is a broadcast pioneer, with 50-plus years of experience in Spanish-language radio and television. After arriving from Cuba, he began his career in broadcasting in 1962 as a local radio salesman for WBNX-AM in New York. He later became the first Hispanic to hold the position of GSM at a U.S. radio station. Caballero moved into Spanish television in 1968, as VP/GSM of S.I.N.(now Univision). In 1973, he started Caballero Spanish Media, which created the first ever syndicated Spanish-language TV program in the U.S., Lo Mejor del Cine en Español. In 1975, Caballero and his wife, Raquel, started the nation's first Spanish national radio sales rep firm, which he sold, 20 years later, to Interep. CSM had by then grown to represent almost 200 Spanish-language radio stations. In 1998 Caballero founded MásMúsica TeVe Network, and in 2006, he sold it to Viacom, to be part of a MTV's new MTV tr3s.

FCC Commissioner Mignon L. Clyburn served as acting chairwoman of the commission following her appointment by President Obama on May 20, 2013. She is now serving a second term as a Democrat on the FCC. Clyburn began her service at the FCC in August 2009, after spending 11 years as a member of the sixth district on the Public Service Commission of South Carolina. She served as the PSC's chair from July 2002 through June 2004. Before joining the PSC, Clyburn was the publisher and general manager of The Coastal Times, a Charleston-based weekly newspaper that focused primarily on issues affecting the African American community. She co-owned and operated the family-founded newspaper for 14 years. At the FCC, Clyburn is a strong advocate for enhanced accessibility in communications for disabled citizens and has pushed for media ownership rules that reflect the demographics of America, affordable universal telephone and high-speed Internet access, greater broadband deployment and adoption throughout the nation, and transparency in regulation.


Heather Cohen is executive vice president of the Weiss Agency, a broadcast talent agency that represents and develops the careers of many of the industry's most successful local and syndicated personalities. Cohen joined the Weiss Agency from GreenStone Media, where she was VP of programming. She arrived at GreenStone from New York's legendary WOR, where she was APD and responsible for the station's local and national on-air content, programs, and production. She also served as executive producer for WOR's award-winning Joan Hamburg Show.

Annette Colón is director of sales for Liberman Broadcasting/Dallas. She currently oversees the sales efforts for Liberman's radio and television properties in the market, including top-ranked KNOR La Raza 93.7 FM, KZZA La Bonita 106.7 FM, KBOC 98.3 FM, and Estrella TV Ch. 29. Previously she was GSM for the Dallas LBI radio group, and before that, she held the position of national radio sales manager, helping national agencies execute media campaigns and promotional programs locally in the market. She started at Liberman Broadcasting in 2004 as a national sales rep. Prior to joining Liberman, Colón spent two years as a local at KXTX Telemundo Ch. 39. She started her career in radio at Heftel Broadcasting (later HBC); it was there that she developed her love for the business and originally sharpened her skills as a marketing consultant.

Oswaldo Diaz, creator and host of Erazno y la Chokolata, has been showcasing his impersonations on the radio since his early 20s. Today he is the versatile host of one of the most successful shows on Spanish-language radio, Erazno y la Chokolata. Diaz's high school church group was involved with the local Spanish-language station, "La Ley 100.3," and that sparked his desire to be on the air. Eventually, he approached the PD of La Ley 100.3 and was hired. There his impersonation talents were recognized and he was put on air hosting his own show and doing his impersonations as well as his own original characters Erazno y La Chokolata. A year and a half later, he joined Entravision morning show La Burbuja. When the company relocated its headquarters to Los Angeles in 2004, Diaz was promoted to his own show on KLYY-FM in L.A. Since then, he has grown the show and its personalities into a top-rated radio show on 11 of Entravision's radio stations around the country.

Carla Eboli, chief marketing officer at Dieste Inc., is a seasoned communications professional with practice in Latin America and the U.S. With over 20 years of experience in communications, Eboli has a strong knowledge of public relations, digital and social media. Prior to Dieste, Eboli worked as the director of health care at Ketchum Brazil, where she was also part of Ketchum's board of directors and its crisis management group, and served as coordinator of media training for CEOs and directors.



Erica Farber is president and CEO of the RAB. She joined the organization in January of 2012 as EVP for membership, services, and professional development and rose to her current post later in the year. Before that she was CEO of radio consulting and Internet service provider the Farber Connection, founded in 2010. During her 15-year tenure at Radio & Records, she served as COO, president, publisher, and CEO. Earlier in her career Farber was VP/radio development director at Interep.


Alberto Gonzales is a former U.S. Attorney General, having served in President George W. Bush's Cabinet from 2005-2007. He is currently Dean and Doyle Rogers Distinguished Professor of Law at Belmont University College of Law. Before entering public service, he practiced business law for 13 years at the Houston law firm of Vinson & Elkins. In 1995, he resigned his law partnership to serve as general counsel to the Governor of Texas and after three years was appointed Texas Secretary of State. He was named to the Texas Supreme Court in 1999 and elected by the citizens of Texas to serve a full six-year term in the November 2000 general election. He served in the White House as counsel to the president from 2001-2005. Gonzales is an Air Force veteran, and attended the U.S. Air Force Academy.

Gabriela Gonzalez, senior strategic planner at Dieste, is an innate multicultural planner: She was born in Canada but raised in the Mexican city of Ciudad Juarez. Fully bilingual, she is also versed in Japanese, having spent some time living in Japan to fully immerse herself in that culture. Gonzalez started her career as a strategic planner at Bromley Communications, working on several accounts for the U.S. Hispanic, Latin American, and Puerto Rican markets for clients such as Nestle, Procter & Gamble, General Mills, Payless Shoesource, and Western Union. Before that she served as a planner at Richards/Lerma, the Hispanic division of the Richards Group,

 
Jeff Hinson has over 20 years of experience in the media and entertainment industry and is the founder, president, and CEO of YouPlus Media, a Dallas-based video content marketing and digital and mobile development company. Before forming YouPlus Media, Hinson served as president and CEO of Border Media Partners, and he earlier served in a number of roles at Univision Communications Inc., including EVP/CFO. He currently serves on the boards of several communications and entertainment-related public companies, and is the chairman of the board of Windstream Holdings.

Jack Hobbs is EVP/corporate sales for Aire Radio Networks. Hobbs was hired by SIN (soon to be Univision) in 1985 by Rene Enselmo and Raul Torano; he started as a regional sales representative and rose through the ranks as network sports, national spot, and network account executive in the New York office. In 1990, he took over the Dallas sales office and saw the first wave of major Hispanic agency business from Dallas, Austin, Houston, and San Antonio. He left Univision Television for Hispanic Broadcasting Corp. in 1999, building the HBC Radio Network from 37 stations to 72, with programs including Julie Stav, the Latin GRAMMY Awards, Billboard Latin Music Awards, Dra. Isabel, the NFL, and Major League Baseball, as well as the RadioCadena Network, which complemented FM music delivery, with a news/talk and sports network. In March 2013 Hobbs joined Spanish Broadcasting System in an EVP post, and he launched Aire Radio Networks on January 1, 2014.

Elba Intriago is managing partner and co-founder of iNSPIRE!; part of the executive team that sets agency strategy and direction. She ensures the company is operating like a well-oiled creative machine by leading agency operations and identifying and recruiting the best talent in the country. Before becoming an agency partner, Intriago led the McDonald's account team, focusing on the evolving Hispanic segment that includes bicultural, millennial youth and affluent Latinas. Her agency credentials include managing Hispanic duties for brands such as Budweiser, Busch Beer, Alltel/Verizon, Coca-Cola, Visionworks, Avocados from Mexico, and Compass Bank. She has also served in occasional stints as a spokesperson for United Way.

 
Recording artist Juanes has won two Grammys and an amazing 19 Latin Grammys, and his albums have sold more than 16 million copies. He's been active in social issues throughout his career, and was honored by Sir Paul McCartney’s Adopt-a-Minefield organization for his work raising awareness of the problem of land mines left over from conflicts around the world, including in his native Colombia. He’s also been presented with France’s L’Ordre des Arts et des Lettres for his social activism. Juanes is also one of the leading voice in Spanish-language social media, with millions of followers on Twitter and Facebook. His latest album, Loco de Amor, was released in September 2014 and debuted at number one on Billboard’s Latin Pop Albums chart — and topped iTunes sales in a dozen countries.

Pete Lerma is principal and founder of Richards/Lerma. His career began at a small agency, where he gained experience and was fortunate to have the opportunity to lead accounts like Coca-Cola, Subway, and Whataburger. He joined Click Here, the Richards Group’s interactive marketing division, in 1998, managing online advertising and marketing for brands like Amstel Light, Fruit of the Loom, Hyundai, and Travelocity.com. Lerma always had a yearning to raise the bar on Hispanic marketing, and he and Stan Richards decided to launch Richards/Lerma in 2008. Today Lerma leads a team of 70 seasoned Hispanic marketing experts who make up Richards/Lerma with offices in Dallas, Mexico City, and Buenos Aires. The brands he manages include Dr Pepper, MetroPCS, Chrysler, Dodge, Jeep, Ram Trucks, and the Home Depot

Jeffery Liberman became chief operating officer of Entravision Communications in July 2012. He has been involved in the management and operation of Spanish-language media properties since 1974. Liberman previously served as the president of Entravision's Radio Division from January 2001 until July 2012. In that post he was responsible for operating the company's 17 radio stations in California, Colorado, New Mexico, and Washington, DC.



Andrew (Drew) Marcus is founder and managing partner of Sugarloaf Rock Capital, which manages SLRC Media Opportunities Fund. Marcus departed Deutsche Bank after 16 years in 2008 as vice chairman of global banking, focusing on media and telecommunications. He was previously managing director, global head of media research at deutsche bank and senior media analyst. Marcus has been involved in nearly 200 banking transactions in the broadcasting, outdoor, and entertainment sectors, valued at over $100 billion. His deals include lead advisory and financing roles in the $24.5 billion acquisition of Clear Channel, the $13.7 billion acquisition of Univision, and the $1.2 billion acquisition of Susquehanna by Cumulus Media Partners.

Celine Matthiessen is VP, analytics and insights at BIA/Kelsey. She has more than 15 years of experience in competitive intelligence, with a deep background in marketing and advertising. Her areas of focus include consumer goods, consumer services, health care, pharmaceuticals, life sciences, biotechnology, media, advertising, publishing, entertainment, retail, wholesale, telecommunications, research, Internet, and sales. Previously, Matthiessen served as group manager of competitive Intelligence at SuperMedia, where she established and managed a formal competitive intelligence department that supported the needs of a 4,000-member sales force and more than 500 employees. She earlier served as principal of Red Leaf Consulting and a research analyst at Baxter International


Christine McMurray, president of Davidson Media Group, has 35 years of experience in broadcast management. She spent 15 of those years as the GM/market manager of stations in top 10 markets whose performance improved to a level that allowed them to be sold for 12-15x multiples in the mid- to late '90s; companies included Bonneville, Entercom, and Cox. She also spent time in the move-in/upgrade business, taking operations from ground up to profitable sales of the assets in less than 12 months, and spent seven years working for private equity firms, managing their troubled radio assets. At Davidson, she heads up 30 radio stations in 19 markets, specializing in emerging Hispanic markets.

Mike McVay is senior vice president /content and programming for Cumulus Media. He oversees the programming of nearly 500 radio stations and two radio networks, including Westwood One. He's a 40-year programmer with consulting, management, ownership, sales, and on-air experience, and has developed and launched several nationally syndicated programs. He has programmed around the world, with more than 300 stations to his credit; he's programmed or consulted stations in the U.S., Canada, Mexico, United Kingdom, Australia, New Zealand, Grand Cayman, and Puerto Rico.


Jay Meyers is CEO of Adelante Media Group LLC. He is a broadcast veteran with experience in every facet of the business, from corporate management to individual and cluster station management. Meyers started his career as an award-winning radio program director and air personality before moving into station management. Meyers is also president and CEO of Broadcast Management and Technology, a firm that specializes in working with financial institutions and broadcast-industry owners. Earlier, Meyers spent nearly 10 years as a senior vice president of Jacor Communications and its successor, Clear Channel Communications and also served as President/COO of Sherman Broadcasting Corp.


 
Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors.

Monica Narvaez is a Hispanic broadcaster account specialist with Nielsen, providing Hispanic media insights and training for Spanish-language radio broadcasters. In addition, she is the lead at Nielsen for the promotion of Spanish-language radio and its unique value for advertisers. Narvaez has been at Nielsen Audio since 2003, having started on the customer service team at Arbitron. Narvaez also works with agency clients, providing insight and a comprehensive understanding of what Hispanic consumers buy, watch, and listen to based on Nielsen's research.

 

John Oxendine is chairman, president, and CEO of Blackstar, LLC; he has been an entrepreneur, operator, investor, and lender in the communications industry for over 30 years. From June 2008 through January 2009, Oxendine served as interim CEO and a member of the board of Equity Media Holdings Corp., and he earlier served as chairman, president, and CEO of Blackstar Communications -- a company he formed in 1987 that acquired, owned, and successfully operated commercial television stations in the U.S. From 1981-1995, he served as president and chairman of Broadcap Capital and its then-parent company, Broadcast Capital Fund Inc. Under Oxendine's leadership, Broadcap and BCFI committed approximately $17 million to over 47 companies to acquire or construct broadcast properties, leveraging total capitalization in these companies to an amount of nearly $80 million.

Oscar Padilla is vice president of strategy for Luminar, leading strategic services for the company's analytic and technology solutions. He is responsible for formulating new product and service offerings, as well as helping clients achieve higher efficiency from both analytic and technology solutions across online and offline media. With nearly 20 years of digital media under his belt, Padilla has worked with Vertis Communications (now QuadGraphics), Hitachi Consulting, Blackboard Inc., RepEquity, and Bridgeline Digital. He has provided expert perspective for industry trade publications and has been published in Mobile Marketer, DMA News, 1to1 Magazine, Value Retail News, Chief Marketer, iMedia Connection, and SiliconANGLE TV's theCube.

Lloyd Potter, Ph.D, M.P.H., was appointed as the Texas State Demographer in June of 2010 by Gov. Rick Perry. He is professor of demography at the University of Texas at San Antonio, where he serves as director of the Institute for Demographic and Socioeconomic Research and the Texas State Data Center. Potter holds a Bachelor of Science degree from Texas A&M University, a Master of Science degree in education from the University of Houston at Clear Lake, a Ph.D. in demography and sociology from the University of Texas at Austin ,and a Master of Public Health degree from Emory University. His current work focuses on understanding and communicating demographic processes in Texas, training doctoral-level applied demographers in the areas of public policy and health, and conducting demographic research on public policy and health related topics.

Aldo Quevedo is principal and creative director at Richards/Lerma. A native of Cuernavaca, Mexico, he has brought to the agency his passion for great ideas and innovative solutions. In 2004, he was inducted into the American Advertising Federation's Hall of Achievement -- the prestigious industry award that recognizes advertising leaders age 40 and under -- making him the first Mexican to receive the accolade. In 2010, he was honored with the ADCOLOR Industry Coalition's Legend Award, and he has been named Creative Director of the Year three times by Argentina-based LatinSpots magazine. A founding member and former president of Círculo Creativo in the U.S., Quevedo is the next chairman of the Association of Hispanic Advertising Agencies His work has been recognized in the top award shows internationally.


Rich Ripley is vice president of integrated marketing solutions for Entravision Sacramento (KHHM/KNTY/KRCX/KXSE). He has held this position since March 2014. Earlier, Ripley spent nearly eight years as a GSM and business development manager for Entercom Sacramento. He has 20 years of media sales experience in Sacramento radio, both on the Hispanic radio and general-market, specializing in business development through multi-media marketing solutions and training and development of radio sales professionals. Ripley's return to Spanish-language media can be described as "full circle," as his early radio career blossomed as an AE for Embarcadero Media. Ripley is a Certified Radio Marketing Consultant through the RAB's training program.

Albert Rodriguez was appointed COO of Spanish Broadcasting System in May of 2012. In this post he is responsible for the day-to-day operations of the company and oversees the revenue and profit performance of SBS's consolidated operations, including the radio, television, interactive, and entertainment divisions. Before that Rodriguez served as chief revenue officer of the television segment and GM of the Miami television market from 2010-2011, and, before that, general sales manager for the Miami radio market. Under his leadership, Miami's El Zol 95.7 became the highest-billing station in Florida history.


Carlos Rodriguez is CEO of R Communications, the largest radio operator on the Texas/Mexico Border. Rodriguez is a consummate broadcaster and respected industry leader who is experienced in start-ups, risk management, budgeting, projections, high finance, and media acquisitions. His background also includes concentrations in all commercial aspects of the business; Rodriguez has extensive experience in finance and banking, with certifications in credit risk management, credit analysis, stock broker, national and international banking. At R Communications, his responsibilities include strategic planning, capital allocation, mergers and acquisitions, statistical analyses of current and emerging markets, and developing strategies to maximize company revenues


Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas has also held a post as senior PD with XM Satellite Radio. While at XM he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.

Neida Sandoval is one of the best -known personalities in Hispanic broadcasting in the U.S. and Latin America. Born in Honduras, she is an acclaimed journalist known for her determination, charisma, and transparency in both her professional and humanitarian endeavors. Sandoval was the first Central American journalist to become a national news anchor for Univision; her stellar 23-year tenure there included positions as correspondent in New Mexico, Texas, and Florida. She co-founded leading Hispanic morning show Despierta America and has hosted the program for the past 15 years. Sandoval has won a number of awards and covered such events as the 9/11 attacks, the fall of Saddam Hussein, and the war in Iraq, and she works with charities for disabled children and individuals with HIV/AIDS in her native Honduras and with St. Jude Children's Research Hospital, among other causes, in the U.S.

Born in Bogota, Colombia, Alex Sensation immigrated to the United States at a young age. Influenced by his brother who was also a DJ, he began collecting music and at age 16 was already a disc jockey at various nightclubs. While he was working at the world-renowned Copacabana Sensation was approached by Tony Luna, PD for Caliente 105.9 FM, heard Alex spinning and offered him a position as a DJ on the weekends. Sensation remained with that station for about a year and a half. He was then offered a job as the main mixer of a segment called “La Mega Mezcla del Mediodía” for La Mega 97.9 FM. And six years later, he remains the station’s most popular and successful DJ. Sensation enjoys mixing different genres, but his roots as a mixer are linked with tropical music.
 
Charlie Sislen is a partner at Research Director, Inc. Before joining Research Director, Inc., he was VP of marketing and research for Eastman Radio, a subsidiary of Katz Communication. During his 12 years at Eastman he sat on the Arbitron Advisory Council and headed up the RAB Goals Research Committee. He's also worked at Arbitron as a Client Services Rep for the Ad Agency division. Sislen started his radio career is a sales rep at WWDC-AM & FM in Washington, DC.



Jose Valle is president of Univision Radio, a division of Univision Communications Inc. Univision Radio, the leading Spanish-language radio broadcaster in the U.S., owns and operates 70 radio stations in 16 of the top U.S. Hispanic markets and five stations in Puerto Rico. Valle, a veteran broadcast executive, earlier served as VP/GM of Univision Radio Los Angeles. Before joining Univision, he served as president and GM of Telemundo flagship KVEA as well as overseeing operations for Spanish-language independent KWHY station in Los Angeles from 2008 to 2010. Before that he was VP/GM of KXTX/Dallas from 2002 to 2008.

 

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