Speakers & Panelists

Raul Alarcon Jr. is President/CEO/Chairman of Spanish Broadcasting System. He joined the company in 1983 and has been CEO since 1994, adding duties as Chairman in 1999. Alarcon is responsible for SBS's long-range strategic planning and operational matters and is instrumental in the acquisition and related financing of all SBS stations. Alarcón is the son of Pablo Raul Alarcon, Sr.



Angelica Balderas (Angie) is the National Sales Manager of Adelante Media Group. She currently works with national advertisers and their agencies to execute advertising and promotional programs over Adelante's nine markets. Previously she was the President/Principal of Aztec Media and launched KTTA-FM "Kebuena 97.9FM," KLNA "Power 105.5FM," and "KBBU Ke Buena 93.9FM";  the stations were sold in 2004 to Bustos Media. Her experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful events and retail programs.

Kathleen Bohan is the Senior Vice President of Research at Univision Radio, the largest Spanish radio broadcaster in the U.S. She joined the company in early 2002 as VP/Research & Marketing from a similar role at Univision Radio’s national rep firm Katz Hispanic Media. Bohan began at Katz on the general-market side with Eastman Radio in 1989, but four years later joined Katz Hispanic when the division evolved into a standalone unit. In her capacity at the rep firm, she has worked with every major radio group in the Hispanic market.


Cuban-born Eduardo Caballero, whose broadcast career spans more than 50 years, began his radio career in New York and became the first Hispanic GSM in the country. He founded the first Spanish national radio sales rep firm, attracting millions of dollars to the medium. Some of his other radio firsts and accomplishments include syndication, in Spanish radio, of Major League Baseball, the creation and syndication of CNN Radio Noticias (in association with Turner Broadcasting), and being the first VP/Director of National Sales for what is today Univision Television. Caballero has been the recipient of numerous awards, including Radio Ink's Medallas de Cortez for Lifetime Achievement, and was the first Hispanic, in 62 years, to be inducted into the AAF Advertising Hall of Fame.

David Burgos is VP and the head of the Cultural Strategy Group at Millward Brown, one of the world's leading market research agencies. An industry expert in market segmentation, new product development, and brand and communications research, he speaks frequently about the changing face of multicultural markets at conferences and industry events. Burgos is Co-Chair of the Advertising Research Foundation's People Forum and a past recipient of the ARF's Great Mind Award for his contributions to the marketing research industry. He is also co-author of the book Marketing to the New Majority: Strategies for a Diverse World.
 

Carl Butrum is a respected radio sales veteran who has trained and mentored hundreds of national reps over the years. Following 12 years as President of Eastman Radio, a leading national radio representation firm, he turned his focus specifically to Hispanic radio as Executive Vice President/Director of Sales for Hispanic Broadcasting Corp. Additionally, he served as Senior Vice President/Corporate at Katz Media Group. In recent years, Butrum has devoted his time and talent to broadcast-related philanthropic organizations, first as President of the Bayliss Foundation from 2004 to 2009, and today as Vice President of The Broadcasters’ Foundation, which provides assistance to broadcasters in times of need due to catastrophic illness or other crises.

Francisco Cabanas is General Manager of Televisa Radio in Guadalajara, a post he's held since 2004. He joined Grupo Televisa in 2003 as marketing director and before that was a general director at marketing and promotion company Mocada International. Cabanas has also served as commercial director and in international relations at Nucleo Radio Mil and as marketing and publicity director for Sears Roebuck Mexico.

 

Ed Cohen is VP/Research Policy & Communication for Arbitron Inc. In this role, he helps communicate Arbitron’s research perspective to clients and industry groups. Cohen is involved in a number of different research initiatives at Arbitron, including its new audio streaming measurement service, cross-platform, and custom work. Before joining Arbitron in 1999, he was VP/Research for Clear Channel Communications. He has also worked for WPXI-TV in Pittsburgh, Birch/Scarborough Research, the NAB, and WSPA-FM in Spartanburg, SC.

Weldon Crelia, VP/National Sales for Border Media, has a career spanning in excess of 30 years in broadcast sales and management. He has worked for several of the nation's top-tier broadcast groups, including AM/FM, Capstar, Swanson, Clear Channel, Cumulus, and the LBJ Companies. As National Sales Manager for Border Media’s 25 radio properties in four Texas markets, Crelia works with advertising agencies and clients in both the English- and Spanish-language marketplace.

Gonzalo Del Fa is Managing Director of MEC and the key GroupM Multicultural person in charge of Mediacom, MEC, Mindshare, and Maxus specialized divisions dedicated to the U.S. Hispanic community. Del Fa joined the GroupM family in 2003 as Managing Director of MEC Argentina, where he developed a reputation for creative media thinking. In 2006, he moved to New York City to launch MEC Bravo, an MEC Hispanic division. At the end of 2007 he launched Mediacom MultiCultural, and in 2009 he was instrumental in combining the four agencies under the GroupM banner. Before joining GroupM, Del Fa worked for Editorial Televisa as Publisher at its New York office. Previously, he was the Marketing and Sales Manager of Hachette Filipacchi Agea, the largest multimedia conglomerate in Argentina.

Yousef Kattan Fernandez, President and CEO of Trumedia, has more than 13 years of experience in multicultural marketing. Raised in Mexico by a Lebanese father and Mexican mother, he knows firsthand the importance of the multicultural target and its relevance to U.S. brands. He founded Trumedia in 2008 and is currently acting President and CEO, overseeing all integrated online and offline media for MetroPCS, Wrangler, Guerrero, Maseca, and Cargill, among others. He has previously served as Sr. Brand Manager of Multicultural Marketing at JCPenney and as Associate Media
Director at Dieste.


Barry Fischer is the COO of McGavren Guild Media. With a career spanning more than two decades, he co-founded the new McGavren Guild Media, which opened its doors in December of 2008. Fischer is personally responsible for McGavren Guild's Hispanic initiative, and has been recognized as a Hispanic Marketer of the Year. Within the firm’s overall portfolio, its nearly 170 Hispanic-targeted radio stations are owned by powerful partners like Spanish Broadcasting System, Adelante Media Group, Davidson Media Group, and many independent operators. Fischer also serves as a member of the NYMRAD board and has published articles about marketing to the Hispanic community in several industry publications.

Michael Fischer is the SVP/Engagement for Triton Digital's Applications and Services Division. He is responsible for helping clients maximize engagement through Triton's suite of loyalty products. Fischer has been with Triton Digital since 2008, previously serving as Vice President of Interactive Solutions. In his career spanning nearly 30 years, Fischer has held several high-level leadership positions at Lincoln Financial Media, CBS, and Full Audio/Music Now.

Charles Garcia is CEO of Garcia Trujillo, a leading consulting, merchant banking, and venture capital firm founded by Latino business executives to focus on the global Hispanic market. A recipient of the Congressman Henry B. Gonzalez Public Service and Integrity Award for his leadership in championing rights for all persons, especially Latinos, Garcia is profiled in three recent books, including Hispanics in the USA: Making History, in which he was chosen as one of 14 Hispanic role models for the nation.

As Media Director at Tapestry Partners’ Miami office, Victor Garcia serves as the strategic account leader for Mars/Wrigley as well as Walgreens. Before joining Tapestry in 2006, Garcia served as an associate media director at Hill, Holliday Hispanic. working with clients such as CVS Pharmacy and Dunkin Donuts. He also worked as a media supervisor at the Bravo Group on AT&T/Cingular, Kraft, Land Rover, Jaguar, and Vigo Money Transfer Hispanic business.

Interactive and digital consultant Russ Gilbert of Blue Sun Media has been on the Internet since the days of 2400 baud modems, Prodigy, Compuserve, and local BBS systems. He's served as VP/Innovations for Tribune Interactive, VP/Interactive for Air America Radio, and in various posts for Clear Channel from 1998-2006, including VP/Interactive.



David Gleason is a consultant to stations in Latin America, after 45 years as a group owner, manager, and programmer in the U.S. and several Latin American countries. After beginning his radio career as a part-time board op at WCUY/Cleveland, Gleason served in the '70s as GM of WUNU/San Juan, PR, and as a consultant with American Southwest, then in the '80s as VP/GM for Pueblo Communications' WQII & WZNT in San Juan and GM of Metroplex's WHTT/Miami. He later became VP/Operations for KKHJ/Los Angeles and KWIZ/Santa Ana, CA, and was PD of KTNQ-AM from 1993-1998 and VP/Programming & Special Projects for Hispanic Broadcasting Corp. from 1998-2003. From 2002-2011, he was EVP of Univision Radio's Servicio de Informacion Programativa.

Juan Gonzalez,Director/Programming & New Media for Adelante Media Group, is responsible for all of Adelante’s media assets. He began his career doing callout research and later co-hosted the now nationally syndicated Piolin morning show, then began his own morning show on Z-Spanish Radio Network. Gonzalez and partners Angie Balderas and Amparo Perez-Cook later founded Aztec Media Inc.; Aztec ultimately merged with Bustos Media, where Gonzalez served as VP of programming. Gonzalez also hosts a syndicated morning show on Adelante Media Group’s “Latino” Spanish Pop format.

Carlos Lopez Guardia is Manager of Radio for Medcom Panama. He has extensive experience in business, sales and marketing and has worked for such leading companies as Grupo Los Tres (Panama), Latina Productions, and Riande Productions (RCM Radio and TV).




Luis Gutierrez, VP/Sales for GLR Networks, has an extensive background in developing and implementing comprehensive multimillion-dollar strategic marketing programs for Fortune 100 companies. His experience includes bringing sales from zero to 36 national advertisers and billing of more than $7.1 million for Fox Sports en Espanol in Coral Gables, FL, and creating a half-hour “Car Show” for Ford Motor Co. that, along with a combination of 30-second spots on Fox Hispanic, created exposure and increased sales. Gutierrez has sold media solutions incorporating radio, online, and print targeting U.S. Hispanics.


George Ivie is Executive Director and CEO of the Media Rating Council, a not-for-profit industry organization created to assure high ethical and operational standards in audience-measurement services. Ivie's background includes almost 30 years of experience in media research auditing, oversight, and consulting. Before being appointed to his current post in January 2000, he was a partner at Ernst & Young and its lead representative and adviser to the MRC, conducting all MRC audits and interacting with MRC management and member organizations.
 

Adam Jacobson, founder of Adam R Jacobson Editorial Services & Research Consultancy,  is a 15-year veteran journalist who has long been active in the U.S. Hispanic market. Jacobson spent 11 years with Radio & Records in Los Angeles, becoming a recognized expert in the growing field of Spanish-language radio, music, and marketing. In 2006 Jacobson took on the role of associate editor at Hispanic Market Weekly, and two years later was promoted to the top editor’s slot for Hispanic Market Weekly’s CMO Essentials online business newsletter. Jacobson’s tenure at HMW included the successful launches of the HispanicSportsBusiness and HispanicEntertainmentBusiness platforms.

Berry Jasin is VP/National Sales of Spanish Broadcasting System's Consolidated Operations, responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group. Before joining SBS, Jasin served as senior account manager for CBS Corp., where he was responsible for all network television, radio, and interactive division sales, including marketing and promotions.  Before his move to CBS Corp., Jasin was a regional/national sales manager at Clear Channel.

Yana Kershteyn is a Media Manager at The Home Depot, responsible for planning and buying all national and local media for the multicultural segment, including broadcast, digital, and print. She is also responsible for all local and national radio for the general market and oversees planning and buying for all base and incremental media plans for The Home Depot Decor departments. Kershteyn joined The Home Depot in 1995 and before that worked on the agency side as a group account director at international ad agency ACG Media.



Jim Lawson is a 27-year radio veteran and has been the Vice President of Programming/Hispanic Radio and Brand Manager, Spanish Formats for Clear Channel Media + Entertainment since 2005. Previously Lawson was PD of Clear Channel's KFMC (Kiss 95.7)/Denver, and he has also programmed KALC (Alice 105.9)/Denver and WVIC/Lansing, MI. Lawson is responsible for Clear Channel's Spanish-formatted stations, as well as Spanish content on the company's iHeartRadio platform.


Jeffery Liberman has been President of Entravision's radio division since January 2001 and has been involved in the management and operations of Spanish-language radio stations since 1974. From 1992 until the acquisition of Latin Communications Group in April 2000, Liberman was responsible for operating that company's 17 radio stations in California, Colorado, New Mexico, and Washington, DC.



Felix Lopez  is Vice President of SBS/Miami Radio/TV-Consolidated Sales for Spanish Broadcasting System, responsible for growing and overseeing revenue in all the company’s divisions in the Miami market. Lopez has been with SBS since 1993 and before that was LSM for WXDJ-FM, WRMA-FM, WCMQ-FM, and WRAZ-FM in Miami. Prior to joining SBS, he owned a promotions company that serviced various advertising agencies in South Florida.

Jane Mago,

Jerly Marquez is a Partner and Broadcast Account Manager at GroupM. She oversees all local media buying across several accounts and categories, including AT&T and Shell Oil. Her passion lies in finding ways to evolve the traditional media buy into a more holistic mix by leveraging local broadcast budgets, considering planning goals, and assuring that brand stories are told across a multitude of platforms. Marquez also works closely with some of the world’s largest media agencies under GroupM: Maxus, MEC, MediaCom and MindShare, serving as a U.S. Hispanic Market specialist.

Jay Meyers

Haz Montana is Operations Manager for Univision Radio/Los Angeles. Before joining Univision, he was VP of programming for Entravision Communications, having started with that company as PD of KSSE/Los Angeles in 1998. Before coming to California, he worked in Miami as a PD for Spanish Broadcasting System. Montana’s connection to Spanish-language radio began during his years as a programming consultant with Critical Mass Media. Before that, he was employed by Goodrich Broadcasting, starting as on-air talent, then moving into programming and management.

Frank Montero is a Co-Managing Partner with the law firm of Fletcher, Heald & Hildreth, focusing on telecommunications, broadcasting, media, and technology. His practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as director of the FCC's Office of Communications Business Opportunities. He serves on the boards of the Independent Spanish Broadcasters Association, which he co-founded, and of the MMTC, as well as the National Association of Minority Media Executives, and he also helped form the American Hispanic Owned Radio Association (AHORA).

Bob Perry is an international radio programming consultant who has consulted and programmed 40 top-rated radio stations in 20 different markets throughout the United States and Mexico. His Hispanic programming experience includes consulting for Clear Channel, Univision, Entravision, Border Media Partners, and Adelante Media Group. In addition to clients throughout the United States, since 2001 Perry has been the programming consultant for Mexico’s largest broadcasting company, Grupo Acir. He also has an extensive background in market research, including market perceptual studies, auditorium music testing, weekly callout research, and audience focus groups. 

Bob Proud currently does double duty for Border Media, serving as its Sr. Vice President of Operations as well as Market Manager of the company's five-station Austin, Texas cluster. As a Certified Radio Sales Manager, Proud is equally experienced in sales as well as the operational side of the business, both in Spanish and general-market radio. Before joining Border in 2003, he was a market manager and sales manager in Dallas, Houston, Denver, and El Paso. His involvement in Hispanic media dates back to the early ‘80s, and it has been his primary focus for the past 30 years.
 

Arthur Rockwell, VP/Sales for Geoscape, has spent nearly two decades educating and working with clients to tap in to the increasingly diverse and affluent U.S. Hispanic market. He previously worked for CBS Outdoor Latino as SVP of sales; while at CBS Outdoor, he piloted a new division to market, promote, and sell out-of-home media coverage of the U.S. Hispanic market. Rockwell, born in San Jose, Costa Rica, spent his childhood between Costa Rica and Indiana.

 Jesus Salas, EVP/Programming for Spanish Broadcasting System, began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. In 2004, he joined Univision Radio as a program director, then two years later accepted a post as senior PD with XM Satellite Radio. While at XM he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.


Isabella Sanchez is Zubi Advertising’s VP/Media Integration. She has more than 20 years of Hispanic media experience with many of the largest advertisers in the U.S. Hispanic market; at Zubi, Sanchez oversees all integrated media for American Airlines, Chase, Ford, Motor Co., Olive Garden, and SC Johnson. Before joining Zubi, she was VP and managing director of Tapestry, a division of Starcom MediaVest Group, and before that she served as VP and director of media services for WPP’s Bravo Group. Sanchez currently serves as chairperson of the Association of Hispanic Advertising Agencies Media Committee.


Sanjay Sanghoee is owner of Davidson Media Group's parent company, SS Broadcast Holdings LLC. Sanghoee is an investment professional specializing in media; he worked previously for a global alternative investment firm, and before that was an investment banker at two leading banks in New York City. He has considerable experience in the media, communications, and entertainment sectors.


Rosemary Scott, VP/Research & Corporate Communications for Border Media Partners, is a specialist in media marketing and consumer research, with more than 25 years of experience in research, marketing, and public relations. At Border Media, she  is responsible for marketing and communications strategies for multiple radio stations across four Texas markets. Before joining Border Media, Scott served in such posts as South Texas regional director of research and marketing for Univision Radio, director of research and marketing for Hispanic Broadcasting Corp., and director of external public relations for Tichenor Media System. 

Kevin Straley is VP/Programming at TuneIn, working with audio content distributors to optimize their digital strategies. He is the founder and former president of KMS Media Partners, a consulting firm that specialized in effective ways to use new forms of media distribution to further monetize content; clients included Harpo Productions, Fox News Channel, PGA Tour, and International Creative Management. Before launching KMS Media Partners in 2009, Straley was a key member of the senior management team that launched XM Satellite Radio.

Rich Tunkel is Director of Sales at Arbitron, where he specializes in multicultural marketing and research and is responsible for Arbitron's corporate relationship with the largest Spanish broadcasters in the country. He also manages and leads Arbitron's team of radio station sales and service professionals in the Northeastern U.S. Tunkel served as Arbitron's liaison for broadcast TV stations, cable operators, and cable networks during the initial demonstration phase of the first U.S.-based test of the PPM. He also oversaw sales during the launch of Arbitron's ratings service for digital radio in 2001 and has served as VP of radio sales at Scarborough Research.

José Valle is president of Univision Radio, the leading Spanish-language radio broadcaster in the U.S. Valle, a veteran broadcast executive, most recently served as vice president and general manager of Univision Radio/Los Angeles. Before joining Univision, Valle served as president and general manager of Telemundo's flagship station, KVEA, and oversaw operations for Spanish-language independent KWHY/Los Angeles. Before that position, he was VP/GM of KXTX/Dallas from 2002 to 2008, where he played a key role in the consolidation and integration of operations with NBC-owned and -operated KXAS. Earlier in his career Valle served as VP and GM of various radio stations, including Univision Radio precursor Hispanic Broadcasting Corp.'s three-station Las Vegas cluster.
 

Bill Velez, Executive Director, Radio Music License Committee, is a 40-year industry veteran. He has been employed by all three public performance right organizations in the U.S. -- ASCAP, BMI, and, more recently, as President/COO of SESAC. At SESAC, Velez directed the establishment of SESAC Latina, the first U.S.-based performance rights entity devoted exclusively to Latin music copyrights. The Radio Music License Committee is a nonprofit that represents the majority of the nation’s terrestrial radio stations in fee negotiations with music licensing agencies such as ASCAP and BMI.


Jose R. Villa is founder and President of Sensis, a full-service advertising agency using digital thinking to reach the multicultural mainstream. With more than 14 years of experience in Hispanic advertising, Villa has helped clients like United Healthcare, the California Lottery, the U.S. Army, Johnson & Johnson, GSK, and Medicare engage and succeed in the Hispanic market. Before launching Sensis, Villa was founder and CEO of one of the first Hispanic dot-coms, TuRumbo.com. He started his career as a management consultant with Mitchell Madison Group.


Chris Wood, Univision Communications SVP/Assistant General Counsel, advises Univision's radio and TV stations, program networks, Standards and Practices department, affiliate relations group, and ad sales teams on compliance with the Communications Act, FCC rules, and proposed new regulations. He represented Univision in negotiations with Arbitron concerning its introduction of the PPM ratings system. Wood provides legal support for Univision's Government Relations office in Washington and oversees the company's responses to FCC inquiries and comments filed in FCC proceedings.

Phillip R. Woodie is President of New York-based LER Audio+ and has more than 30 years of experience in media management, sales, marketing, and operations, including 16 years in Spanish-language media. Woodie has held management and leadership positions in local, regional, and national TV; network TV; local, regional, and national radio; network radio; national cable; network cable; and online. He’s worked for such companies as Entravision Communications, ABC/Cap Cities/Disney, Comcast, Univision, and Azteca America Network.

Stephen Wright, Global CEO of NRS Media, works with companies all across the U.S.and South America, leveraging his background in business consulting, sales training, and media market management. Wright joined NRS Media in 2004 and successfully created the print division of the U.S. business before heading the sales operations division. He was promoted to the position of president of NRS Media U.S. and Latin America in 2009. Before NRS Media, Wright worked internationally in business consulting and held pivotal roles in the media industry in sales strategy and management.