The fifth Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector. The conference will be held March 10-11 at the Hyatt Regency Mission Bay in San Diego.
This conference will inspire stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the current opportunity provided by new census information. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm troops selling Hispanic radio with the data and tools necessary to increase advertising and ensure advancement within this highly regarded demographic.
"Hispanic radio is kind of a microcosm of both the industry and the populations it serves," said Deborah Parenti, EVP/Radio, Streamline Publishing, parent company of Radio Ink. "From its launch in 2007, the Hispanic Radio Conference has aimed to embrace all of those facets with an agenda that spotlights the opportunities, address the challenges, and unites the leadership of Hispanic radio. We are excited and proud to work with the Hispanic radio industry again in presenting the 2014 Hispanic Radio Conference in San Diego."
Over the past few decades, the Hispanic radio landscape has evolved significantly. No longer a regional specialty, Hispanic radio formats have cropped up nationally as general-market radio companies are recognizing the value of Hispanic programming, and of serving Spanish-language radio in all formats, for all demographics.
New Census Info Underscores Vital Need for Satisfactory Spanish-Language Programming
Between 2000 and 2010, the U.S. Hispanic population grew by 43 percent -- more than four times the growth for the population overall.
"This census will turn the tide for Hispanic radio," said B. Eric Rhoads, publisher of Radio Ink. "Because of the growth of the Latino population, its importance as a marketing segment will impact all advertisers in America and all radio groups."
Eight states (California, Texas, Florida, New York, Illinois, Arizona, New Jersey, and Colorado) have populations of over 1 million Hispanics each, and account for almost 38 million Hispanics in total.
34.3 percent of Hispanics are 18 years old or younger, and the median age is just under 28.
Hispanic media will continue to grow as an important outlet for, and servant to, a community that's young, vibrant, and nationwide. To connect with Hispanic listeners is to connect with the listeners of tomorrow.
"It is my belief that there is a continued need for unity among Hispanic radio operators," Rhoads said. "This industry within an industry needs unity to strengthen its opportunity with advertisers. By finding a unified way to build Hispanic radio and increase its tools, its opportunities, and its sophistication, we can grow as an industry. We've developed a fresh new format for this year's conference, which will not only be informative to everyone operating in Hispanic radio, it will actually engage multiple advertisers not using Latino radio with ammunition to seriously consider the format."
For information about involvement in the 2014 conference agenda, please contact: