Something big is happening: The Hispanic influence in America is exploding. Dieste Senior Strategic Planner Gabriela Gonzalez says that there are more Hispanics in America than Canadian's in Canada, and that their ethnic birth rate in the U.S. is now 20 times the birth rate of whites. Hispanics are reaching the highest rate of college enrollment than ever before and as of 2013, there were one million Latinas running their own businesses.
What is a radio company looking for, specifically a Hispanic radio company, in 2015 to attract today's more cautious investors? Leading the panel "Investment Strategy: Hispanic Media, Wall Street & Main Street" at the Hispanic Radio Conference in Dallas Thursday was managing partner at Sugarloaf Rock Capital Drew Marcus. The first question Marcus asked the panel dealt with capital, capital markets, and what kind of capital is available to Hispanic markets. Read more.
Research Director Partner Charlie Sislen moderated the panel at the Hispanic Radio Conference looking into the state of Nielsen's measurement of the Hispanic population in the U.S. Sislen stated, "The world in ratings has vastly changed. The other thing -- again, this will be absolutely no surprise to anyone in this room -- the Hispanic population has grown." Sislen continued, "When I started, nobody even knew what a high-density Hispanic area was, unless you were in Miami or L.A., and now most major markets have them." Read more.
On Wednesday evening, the 2015 Radio Ink Medallas de Cortez Awards were presented to the best of the best in Hispanic radio. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946. Among the winners...SBS' Albert Rodriguez for Broadcaster of the Year and Univision's Enrique Santos for Syndicated Personality of the Year. Here are all the 2015 winners...