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How To Raise Ratings -- And Revenue


At Radio Ink's Hispanic Radio Conference, coming up March 10-11 in San Diego, you can learn the answer to the most important question there is: "How do I increase the ratings on my Hispanic radio station?" That's the title of a panel to be led by international radio programming consultant Bob Perry, talking with top programmers who understand the biggest opportunities and initiatives for Hispanic formats today.

How can Hispanic formats reach into the general market? Who, and where, are tomorrow's top morning talents? And what can stations do to protect their market shares against increasing competition? These topics and more -- including the huge questions of how millennials are impacting programming and the best way to reach bilingual listeners -- will all be on the table in this candid discussion. Shouldn't you be there to hear it?

URGENT: Only a few rooms are left for the convention dates at the Hyatt Regency Mission Bay. Don't miss your chance! Book your rooms -- and register for the convention -- today!

Bob Perry
is an international radio programming consultant with a proven track record of increasing ratings for stations targeting the Hispanic audience. Perry has consulted and programmed 40 top-rated radio stations in 20 markets throughout the United States and Mexico. His Hispanic programming experience includes consulting for Clear Channel, Univision, Entravision, Border Media Partners, and Adelante Media Group. Since 2001, Perry has been the programming consultant for Mexico’s largest broadcasting company, Grupo Acir, based in Mexico City. Before entering Hispanic-targeted radio in 1995, he programmed top-rated general-market formats in markets from Texas to California. In addition to programming, Perry has an extensive background in market research, including market perceptual studies, auditorium music testing, weekly callout research, and audience focus groups.

Harold Austin is a partner at Global Media, overseeing all aspects of Global Media;s portfolio of Hispanic-based clients and with special emphasis on music testing, callout, and focus groups. Austin is an award-winning radio programmer and consultant with more than 25 years of experience in multiple formats, including Spanish, Top 40, Hip-Hop & R&B, Oldies, Hot AC, AC, and News/Talk. Earlier in his career he served as OM for the top-rated HBC/Los Angeles cluster and launched the first Jammin' Oldies-formatted station in the country on KCMG (Mega 100)/L.A., doubling its ratings in one book. From 1996-1997, he programmed leading Urban station KBBT/Los Angeles. Austin has a successful track record in dispensing and implementing programming advice and ideas for top radio operators and media groups in the U.S., Latin America, and Europe.

Jimmy D. Gonzalez (JD) is vice president of programming for CBS Radio's Spanish formats and program director of KMVK 107.5 La Grande in Dallas. Gonzalez has over 32 years of experience building and leading strong organizations and achieving top-ranking ratings and revenue results. He specializes in Hispanic-focused English, Spanish, and bilingual formats, and his experience includes serving as the vice president of programming at Univision Radio.

Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.



Hispanic Radio Conference
March 10-11, 2014
Hyatt Regency Mission Bay
San Diego




Hispanic Radio Conference

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