Andres Cantor To Keynote Hispanic Radio Conference
Sportscasting legend Andres Cantor will deliver a keynote address on "The Radio Power of the World Cup" at the Radio Ink Hispanic Radio Conference, set for May 16-17 at the Bilmore Hotel in Miami. Can soccer and other sports help Hispanic stations increase their revenue?
Sports is a $150 million format, and growing fast. And there's every reason to believe Hispanic radio can get a big piece of that pie: Sports, and especially soccer, has huge revenue potential. Cantor will talk about how Hispanic Sports radio has grown since the 2002 FIFA World Cup through today, and he'll present info from a special Arbitron study made during the 2010 FIFA World Cup. It's bound to be an informative and entertaining presentation that will have listeners cheering "Gooooaaal!"
Andres Cantor is the owner and main play-by-play announcer for the syndicated Futbol de Primera Radio Network, which owns the Spanish-language radio rights to the FIFA World Cup and the Mexican National Team. His famous "Goooooolll!" call, which he first used at the 1990 World Cup, is known all over the world. Cantor is also currently working for NBC Universal's Telemundo network, and worked as both a studio anchor and baseball play-by-play announcer at the 2004 Summer Olympics, when Telemundo became the first U.S. Spanish-language network to broadcast the games. Before that Cantor was a longtime announcer for Univision, and launched a Spanish-language sports network in partnership with XM Satellite Radio. He's also the author of Gooal! A Celebration of Soccer.