Angelica Balderas is the National Sales Manager for Adelante Media Group, and she will moderate a Hispanic Radio Conference panel focused on how stations can find and capture revenue in 2012. Balderas says the panel will focus on a number of ways to help uncover that money:
Spanish stations pricing off general-market cost per points -- and how to move marketers and agencies to include Spanish media
What is the right revenue mix for a successful Spanish-language station (national, agency, local direct)? How much do you have to depend on Hispanic-owned businesses to become profitable?
How do you balance a sales staff of general-market sellers, bilingual sellers, and Spanish dominant sellers?