Conference
Agenda
May 16
8:00 a.m.-12:30 p.m.
Exhibit Setup
1:00-2:30 p.m.
Registration (Exhibit Area}
2:30-2:40 p.m.
Opening Remarks:
Eric Rhoads, Publisher, Radio Ink
Deborah Parenti, EVP/Radio, Radio Ink
2:40-3:20 p.m.
Geraldo Rivera, host, Cumulus Media Networks' Geraldo, Fox News Channel's Geraldo at Large
Sponsored by:
3:20-4:00 p.m.
Why Hispanic Radio -- Why Now ?
How Targeting Hispanic Consumers Is Changing Marketing & Media
The impact of the Hispanic vote on the November election resoundingly confirms the powerful Hispanic influence on every facet of American life. This panel will help you stay ahead of the curve in positioning to this critical consumer in both Hispanic and general-market situations. Understanding the nuances and the opportunities can make a difference at your bottom line.
Moderator: Berry Jasin, VP-National Sales, Spanish Broadcasting System
Monica Narvaez, Hispanic Broadcaster Account Specialist, Arbitron
Larry Rosin, Co-founder/President, Edison Research
4:00-4:40 p.m.
The Economics of Immigration Reform
Immigrants are 30 percent more likely to start new businesses than native-born Americans, according to one Hamilton Project study. According to another study, every 100 additional foreign-born workers in science and technology fields are associated with 262 additional jobs for U.S. natives. As the debate over immigration reform heats up, statistics like this point to huge potential -- and perhaps a few pitfalls -- not only in the marketplace, but in media and marketing. Hear how immigration policy will impact how you build and who you do business with in the short and long term.
Moderator: Adam R Jacobson, Adam R Jacobson Editorial Services & Research Consultancy
David Burgos, Vice President, Millward Brown
Fernando Figueredo, Director of Communications and External Affairs, Miami-Dade County
Andres Gutierrez, Financial Expert and Host, El Show de Andres Gutierrez
Radio continues to be the most relevant platform for new music exposure. The online myths that radio is not where listeners discover music is debunked at this session by some of Hispanic radio's most compelling and popular international artists. They will tell you why radio continues to be such an integral branding tool for them and their music. And they will provide their perspective on social media, how they are using effectively, it and how their strategies might be applied to your station in delivering content where and when customers are gathering and interacting.
Moderator: Manny Mora, Director of Marketing, SBS Entertainment
"Carolina la O," Salsa and Tropical Music Artist
Elvis Crespo, Grammy Award-Winning Recording Artist
Roberto Tapia, Singer/Songwriter, Musician Coach for Telemundo's upcoming singing
5:10-5:20 p.m.
Información Romper
Echate Pa'ca con Ana Maria Canseco
Sponsored by:
5:20-6:00 pm.
Medallas de Cortez Awards Presentation
Presentation of the 4th annual awards, the only ones dedicated solely to Hispanic radio. Who will this year’s winners be? Who will receive the Lifetime Achievement Award? Don't miss this always moving ceremony.
Sponsored by McGavren Guild Media
6:00-7:00 p.m.
Cocktail Reception
Sponsored by Spanish Broadcasting System
May 17
8:00-8:45 a.m.
Continental Breakfast
Sponsored by ESPN Deportes
8:45-9:25 a.m.
Keeping It Legal
If you manage any facet of Hispanic radio, you need to know how developments in Washington will affect your programming efforts, your sales, and, ultimately, your bottom line over the coming years. Our distinguished panel will explore regulatory issues from EEO to marijuana — yes, marijuana. As some states begin to legalize the substance under certain conditions, what are the possible ramifications for advertising? Find out if there’s a revenue fire amid that smoke, along with the latest on digital, streaming, copyright issues, and debt structuring.
Moderator: Frank Montero, Co-Managing Partner, Fletcher, Heald & Hildreth
Jessica J. Gonzalez, VP/Policy and Legal Affairs, National Hispanic Media Coalitions
Jane Mago, EVP/General Counsel, National Association of Broadcasters
Wendy Rivera, Director of Hispanic Affairs, Minority Media and Telecommunications Council
9:25-10:10 a.m.
Local Direct Strategies: 10 Ideas for Making Money Tomorrow
Our panel of sales gurus will present 10 easy-to-execute sales ideas that can translate into more revenue for your station tomorrow. You’ll hear lots of innovative ways to combine your digital and radio assets into creative client opportunities that can lead to bigger shares and stronger marketing ties. This is one session you can’t afford to miss.
Moderator: Angie Balderas, Vice President/Director of Sales, Adelante Media Group
Sofia Carrera, Midwest Regional Sales Manager, Liberman Broadcasting
Bob Cohen, President, Bob Cohen Strategies, LLC
Annette Malave, Vice President/Business Development, Radio Advertising Bureau
10:10-10:30 a.m.
Break
Sponsored by:
10:30-11:10 a.m.
Inside the Minds of Hispanic Radio’s Top Programmers
A panel of top Hispanic radio program directors address the biggest programming opportunities and initiatives facing Hispanic formats today. Where are the holes in the specific genre? How can Hispanic formats reach into the general market for a larger overall share of listeners? What’s the update on PPM and its impact on Hispanic formats? Plus the big question: What’s on the horizon? How are Millennials impacting Hispanic programming? And what is the best way to reach bilingual listeners — in Spanish, English or both?
Moderator: Jesus Salas, EVP/Programming, Spanish Broadcasting System
Johnny Caride, Program Director, WXDJ/Miami
Oscar Ramos, Sr. Director/General Manager, ESPN Deportes Radio and ESPNDeportes.com
Phil Michaels Trueba, Program Director, WHQT/Coral Gables
11:10-11:20 a.m.
"Mobile Listener Engagement and Monetization"
Ehren Maedge, VP/Sales and Marketing
11:20-Noon
Measuring Hispanic Listening: Evaluating Methodologies and Metrics
What’s the update on PPM and its impact on Hispanic radio? What other metrics and measurements are being used today to position the richness and marketing power of this culturally diverse audience? And what’s the best way to quantify and qualify digital use among Hispanic consumers? This panel provides insight, analyses and ideas that help capture a portrait of the multi-dimensional Hispanic audience.
Moderator: Charlie Sislen, Partner, Research Director
Kathleen Bohan, Senior Vice President/Research, Univision Radio
Rich Tunkel, Director of Sales, Arbitron
Noon-1:20 p.m.
Lunch
Sponsored by Univision Communications
1:20-2:05 p.m.
Keynote
Andres Cantor, FIFA World Cup Play-by-Play announcer, author
2:05-2:15 p.m.
Información Romper
2:15-2:55 p.m.
Inside the Minds of Clients & Agencies
This session will provide some one-on-one with clients who will “tell it like it is ” and give stations the opportunity to respond. Hear from the experts what it will take to gain the advertising business of car dealers, mortgage firms, real estate, health care, employment agencies, and others today and for the long term!
Moderator: Jason Gueits, Director of Sales/Hispanic Specialist, McGavren Guild Media
Isabella Sanchez, VP/Media Integration, Zubi Advertising
Sylvia Serna-Refojo, Media Supervisor, Tapestry
2:55-3:15 p.m.
Break
Sponsored by:
3:15-3:25 p.m.
Información Romper
Sponsored by:
3:25-4:10 p.m.
Group Head SUPER SESSION Roundtable
Hispanic radio’s leadership sounds off with their vision and outlook for the future of the industry. What they say is always a revelation and a window into what to expect tomorrow.
Moderator: Isabella Sanchez, VP/Media Integration, Zubi Advertising
Jeffery Liberman, COO, Entravision Communications
Jay Meyers, CEO, Adelante Media Group LLC
Chris McMurray, President, Davidson Media Group
Jose Valle, President, Univision Radio
4:10-4:20 p.m.
Closing Remarks
*Sessions and times subject to change.
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"Why Hispanic Radio Is Crucial To Radio's Future"