Celebrating Hispanic Radio U.S.A.:
The Fastest-Growing Latin American Audience!
The sixth Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector.
This conference will inspire stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.
Read below for some of the important conversations that were part of the 2014 Hispanic Radio Conference.
The growing number of Hispanics in the U.S. has made them an increasingly vital political constituency -- but that doesn't mean they are a single voting bloc. Hispanics, like all Americans, are a diverse group who find their interests represented in a variety of parties and political philosophies. And the desire for good jobs, education, and affordable health care are also concerns shared across the board. When the topic turns to immigration, the political lines become sharper -- but not always in the ways you might think.
Susana Tubert is the creative director of creative entertainment at Disneyland Resorts in Anaheim, CA, and at Radio Ink's Hispanic Radio Conference, she'll share her incredible journey from the bright lights of New York to creating magical memories for millions of Disneyland guests. The conversation will highlight her passion for breaking down cultural barriers and her talent for using immersive storytelling that bring families together. Her talk will inspire you to greater creativity and enhanced audience engagement at your stations.
Angie Balderas, senior vice president at Entravision, says, "No one knows how to leverage content like Disney. We are truly lucky to be able to hear first what Disney has planned for the Hispanic market and what we can all learn from it for our radio stations."Read more.
At Radio Ink's Hispanic Radio Conference, you can learn the answer to the most important question there is: "How do I increase the ratings on my Hispanic radio station?" That's the title of a panel to be led by international radio programming consultant Bob Perry, talking with top programmers who understand the biggest opportunities and initiatives for Hispanic formats today. Read more.
Everyone knows the U.S. Hispanic population is growing fast, and that this vibrant and diverse demographic is going to play an ever-larger part in both culture and commerce. But there are special challenges -- and nearly unlimited opportunities -- in reaching and marketing to Hispanic consumers. At Radio Ink's Hispanic Radio Conference, coming up March 10-11 in San Diego, RAB President/CEO Erica Farber talks one-on-one with Aldo Quevedo, principal and creative director at top agency Richards/Lerma, in a candid conversation about the state of Hispanic and multicultural marketing. Read more.
The 2014 Medallas de Cortez Finalists have been named! The winners will be announced at the Hispanic Radio Conference, March 10-11 in San Diego.
Broadcaster of the Year
Jay Meyers, Adelante Media Group
Oscar Ramos, ESPN Deportes Radio
Jeffery Liberman, Entravision
Albert Rodriguez, Spanish Broadcasting System
Alfredo Plascencia, Lazer Broadcasting