Celebrating Hispanic Radio U.S.A.:
The Fastest-Growing Latin American Audience!
The sixth Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector.
This conference will inspire stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.
See the exciting lineup being planned for the 2015 Hispanic Radio Conference by clicking on the "Agenda" tab above. And check out some of the highlights from the 2014 Hispanic Radio Conference below.
Radio Ink Publisher Eric Rhoads presented the Medallas de Cortez Leadership Award to recording artist Juanes. Following an inspiring film highlighting Juanes' humanitarian efforts, Juanes thanked the audience for support of his foundation. He spoke about his early songs and how writing them helped him overcome the violence in his native Colombia, and said the award has great significance to him and to his foundation.
Something big is happening: The Hispanic influence in America is exploding. Dieste Senior Strategic Planner Gabriela Gonzalez says that there are more Hispanics in America than Canadian's in Canada, and that their ethnic birth rate in the U.S. is now 20 times the birth rate of whites. Hispanics are reaching the highest rate of college enrollment than ever before and as of 2013, there were one million Latinas running their own businesses.
Research Director Partner Charlie Sislen moderated the panel at the Hispanic Radio Conference looking into the state of Nielsen's measurement of the Hispanic population in the U.S. Sislen stated, "The world in ratings has vastly changed. The other thing -- again, this will be absolutely no surprise to anyone in this room -- the Hispanic population has grown." Sislen continued, "When I started, nobody even knew what a high-density Hispanic area was, unless you were in Miami or L.A., and now most major markets have them." Read more.
On March 4 the 2015 Radio Ink Medallas de Cortez Awards were presented to the best of the best in Hispanic radio. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946. Among the winners...SBS' Albert Rodriguez for Broadcaster of the Year and Univision's Enrique Santos for Syndicated Personality of the Year. Here are all the 2015 winners...
Radio Ink is delighted to announce that legendary recording artist and humanitarian Juanes will be this year’s recipient of the Medallas de Cortez Distinguished Leadership Award, to be presented at the Hispanic Radio Conference in Dallas next month. This award honors Juanes not only for his long and successful music career, but for his social and humanitarian activism.
Radio Ink EVP Deborah Parenti says, “We are extremely pleased to have the opportunity to recognize Juanes with this award. He is an artist who has not only contributed so much to music, but has used his name and time to benefit his fellow citizens of the world." Read more.